#111: Chaim Rutenberg / Beef Up Our Boys

0:01 Welcome to another episode of Come Together and we're live with Climb Ruberg. Welcome. What's going on? Beef up our boys. How you doing? I'm doing great. Thanks so much. I so bet, so Vincey Race reached out to me just a couple of days ago. I was in Israel maybe 2-3 weeks ago. I had to stop and visit Mr. Race, of course. And and he, and then, you know, he and I were schmoozing about the podcast. We were talking about, you know, the type of conversations that we have. And he said to me, you know, whenever I think of anyone, I'll let you know.

0:44 And like 3 days later or maybe 3 or 4 days later, he he said, you forwarded me your the most recent recording. I think that you just did recently, right? Yeah, could be with schmoozing time. Yeah, that one, yeah. So he said that one to me and he was like, I think you should, I think you guys should get in touch and then next thing I knew, here we are recording. So I'm I'm so happy. To do this looking forward, unbelievable. Yeah, yeah, yeah. So you want to start with, tell me a little about who you are. You want to start telling me about Beef Up Our Boys? What do you want to start with? I like to start with like the the spirit of things, you know, like, OK, let's do that. Some really, really magical times we're in sometimes where the, the, they say that the end of days is where the, the, and it's where really IAI is coming in, where the, the generation of knowledge where all the garbage falls apart and human connection is all that stands. And that's really where we're getting there. And, and we realized that under God, there really is no true objective truth.

1:49 It's all about how we subjectively view the world and how we process things. And, and really like we say in the, in the Torah, we say the Bible, we say, who's the wise person? Hello, men, we call it the person who learns from all people. That's real wisdom. And we're getting so close to that day where we like, if you want to sound professional, AI is doing it for you. If you want to still look cool, you got a filter for that too. If you want to have friends, they got that too. So what's genuine, what's real? It's what's in our hearts, how we connect one-on-one in a conversation. That really freaks me out, by the way, because I've been thinking a lot about all this stuff and one of the freakiest things is how difficult it's going to become to discern reality from not reality, you know, and at a certain point, you're not going to know with anything that you're engaging, anything that you're engaging with will be real or not, you know, And like, how do you know?

2:46 And I mean, I like the, I like your positive spin on it, but what's, how do you, what's your explanation for that? Well, this is of course an AI driven podcast. I've you booked it through an AI agent that reached out to you. So I'm not even, I'm not even, I'm super real. I'm AI real. And it's, it's, it's really the answer is the way God made it. We're two people talking to each other and, and people listening in on that. And that's who we are. We're real, we're genuine and, and it's a world where that becomes the most precious commodity is is genuine connection.

3:29 Yeah, Yeah, I think we're seeing that now. I think we're seeing that because, you know, and I get, and also earlier what you were saying in terms of AI having all this knowledge compressed into such a simple tool that's so easy to access, you know, the only like once information becomes universal, it makes it even more clear that authenticity is not universal and being genuine is not universal. And that's something that I think at least part of what, you know, I've noticed living in America. And I was, you know, as opposed to when I was just in Israel, even in Europe, I was in Amsterdam and Barcelona, you know, it felt totally, it just felt like people's ability to relate to one another in America at least has just is just totally, totally plummeted.

4:15 And it's, it's kind of scary, but it's also, it's also comforting to travel and see that it's not everywhere in the world. That's where that's kind of what I believe makes Israel special, is that we're we represent so much of the world and so much of different peoples from all over the world. Like what kind of what, what I felt really until doing this project is that what made us unique, what made us Jewish, what made us Israeli is, is our Jewish and Israeli identity. But in doing this project and interfacing with so many, so many people, I've, I've realized that it's so much more. And there's there's genuine feeling all around the world and there's love for Israel and love for genuine human connection and similar struggles and inspiration everywhere. Yeah, yeah, yeah.

5:10 So you want to tell me a little about the company, about beef up our boys, how it got started and then we kind of walk away from there? So it's a great segue by the way, because kind of where what beef up our boys is, is the answer. And when you see so much destruction, and it's not just destruction, it's like this universal feeling or a local feeling we got in Israel, or I got at least that the world was, was like, if I could speak freely, was like going to pot. Like things are falling apart. And, and when you hear things and see things and you hear people basically accusing you of genocide, accusing you of hate, accusing you of, of representing so many destructive things.

6:04 And then on the inside it's true. You're just honest and sincere and you I've had the opportunity to interface with hundreds of thousands of soldiers. I mean, not directly, but indirectly and thousands of soldiers directly. And they're all just sweet. They're I just today I saw, I happened to see some, some of the most advanced guys. These are guys who go into tunnels and they detonate a bomb going in there and they lay another charge while they're in there and deep behind enemy territory. They, they don't even have their dog tags with them. They take off all their labels. These are the guys who went into Lebanon months before the war to lay charges. Like we're talking about them as most advanced guys. And you meet them, they're just nice. There's no hate in their eyes.

6:48 There's no one they want to kill. There's no manifesto of, of some, you know, Jewish identity hate or something. Or it's just it's just good people wanting to protect each other and and fight evil. And that's the energy behind Beef up our boys is how can I help the desire to help in October 7th hit and the world shook. And when the world shakes, you got to say, well, what's I'm under threat, fight or fright and and what's fighting? Fighting is doing good. It's connecting, it's being part of the positive energy and and I believe a lot in prayer and beef up our boys was about the answer to a prayer to help. How can I help?

7:35 How can I help? And if you see the need and you're you see the opportunity and you find something that no one else is doing that needs to get done, you do it. And if one person needs it, everyone needs it. And what happened was my nephew got in touch with us. He was in like a pillbox overlooking Lebanon. And the Lebanese army couldn't know where he was. And they, if I could say that maybe I have to call them Hezbollah, whoever they were fighting in Lebanon territory looking for Jews, looking for Israeli soldiers.

8:17 And so he was only able to get food back packed into him. And what kind of portable high protein food is available on the kosher market? Some stack bars, not much tuna. Cans of tuna, historically. So what do these types of soldiers throughout the world, what type of food are they eating? And they're eating dried meat. It's one of the gifts is that. Is that the case? Is that the case? That's the case that strike first forces. I'm sure some of your audience may be listening to that. That's what they they carry is dried meat. We call it beef jerky. It's other types of processed dried meat or pure dried meat. And, and it's, it's just like, it's like a gift, like we say in our prayers that, that God after we eat our grace after meals, that God provides food for all living creatures.

9:06 And you think about the protein that's available all over the world, whether it's seafood or grasshoppers or animals. And in Part 1 of the things you have when you deal with the kosher laws is that especially when it comes to meat, it's got to be slaughtered a certain way. It's got to be treated the most humane fashion. Now you take, that's been one of the challenges. You take beef and you dry it. And that's what soldiers have eaten for millennia. That's what they ate. They dried their beef, they dried meat or fish, and then it lasts forever. And that's an art. Beef jerky actually started for millennia. For millennia, soldiers have been eaten, travellers have been eating dried, dried meat, dried fish, dried fruit. It's part of the nature of food that you take out the liquid, then it lasts.

10:02 And that's an art that American Civil War was, that's really where beef jerky was really created. During that period of time, the American Indians had some variation of it. So it's it's like it's critical. Troops need food, Army travels on their stomach. And when you're dealing with soldiers who go to remote locations, you're dealing with people who go to the most. Like when when you think of, let's say, Gaza right now, there's areas there where there's roads and there's our Israeli army bases and there's units that have taken over and secured the area. But who goes and secures that area? These are some of the most elite units they'll go in there and whatever they could carry on their back, they'll take one building, secure it, take the next building, secure it. Eventually they secure the street. Then a convoy can show up with food for those you create a first critical days.

10:58 Your food army ration food is is critical. And so knowing that now I get it. Beginning of the war and nephew was hungry 97 guys, he was cold and I told my brother, let's get some jackets for them. Let's get some beef jerky for them. My wife said my son Ezra heats low carb and when he goes on trips, he takes beef jerky with him because you need a meal. It's a meal on the go. So, So what did he do? So we got we got my nephew some beef jerky. No one had it. We found some vendors that had it and I literally I'm like, if he needs it, this is my job, I'm doing it. So I called a few vendors up.

11:42 I said, how many packages can you make in a day? Thousand packages. Found three vendors said 1000 packages. What's the price at that volume? How quickly can you scale to there? Within two days, we had 150 packets of beef jerky, had 97 jackets, drove it up north, closed military zones. I meet up with his logistics officer, whose job is to bring them food and whatever else they need. He sees the jackets. He's like, these jackets aren't warm enough. We're all the way like so far north, we need something warmer. He sees the beef jerky. He's scared. There's a mountain too, right? On the Lebanon border, yeah, it's gorgeous up there, really beautiful. And I gave. Him. It's mountainous. He gets cold tonight. Yeah, cold.

12:25 And this Russell, this was October. October is right before the winter, so you need you need waterproof and you need to be prepared. These guys aren't moving around a lot. They're just sitting there and hunkered down in a pill box. So he saw the beef jerk. He said this is perfect. What happens is I take the jackets. The big northern basin is rough. And underneath the jackets happened to be a few packs of beef jerkies. I gave them to try it like you got. They're like, they couldn't believe it. This is meat, this is portable, this is protein. It's tasty. It's this is wow, they couldn't believe it. And by the time I got back to the center of the country, the head of logistics for like 150,000 soldiers said, I have two units, each one wants 1000 packages emergency. So now you're a civilian with a request. Yeah, I mean, I guess one of the one of the beauties of being in Israel is that you're never just a civilian. You know, you always feel like you're extended family or your cousin or your brother or whatever, you know. And I think that that that gives you a different sense of responsibility when it comes to stepping up as opposed to just being a fellow citizen or another civilian or not. You know, like you almost feel like you're, you're only a degree or two related from anyone in the Army, you know, almost any given point.

13:50 That is so true, and you never know. Sometimes, like the most advanced people in the Army, they are the sweetest people. They're the most regular looking people that you never guess. You'd never guess. And that's really if you think about what the responsibility of an advance unit is. It's determination. It's consistency. It's not the guy who can carry 200 lbs. Not that these guys aren't tough, but it's the resilience. It's that you're not afraid under fire. You're going to withstand, you're going to withstand under pressure. These are guys who are legit. They they don't waste a second and they don't carry something with them that they don't need.

14:32 And when they say this is something I need, this makes a difference to me, you do it. These are guys who they go in. I've had many guys. We would send them beef jerky every week, every two weeks. And these are guys who went into Gaza and they didn't come out for 90 days or six months, not once. They didn't go home once because they're so advanced. They're doing such tactical work in the most crazy places. It's incredible. I mean, it's crazy. So how'd you do that?

15:14 How'd you fill that order? When you get that order and you get that and you get that, like what's logistically, what's going through your mind? How do you make it happen? So what's going through my mind is I'll do whatever it takes. I'll slaughter the cow, I'll do whatever it takes. You know, I'll do whatever it takes. And it's, it's part of what it is also is that if you realize that you got the request because it's your opportunity to fill the request. And that's something that's wild to me is that every single person that I've interacted with, they interacted with me because in some capacity, they were part of me filling my mission.

15:59 And it's not just me filling my mission. It's the soldiers on the front line, it's the logistics officers filling their mission. It's the nation. It's the international community that understands that Israel is at the front lines of the war of the future, the historical war between good and evil, between society that just wants to live and help each other no matter who you are. And society that says that we are back in the Middle Ages and I need to kill you. I need to subjugate you to get what I want. We all know you don't. You don't beat your wife, God forbid, in order for her to to have a relationship with you. That's not a healthy relationship. That's not how people react.

16:50 It's not acceptable. October 7th was not acceptable. And fighting that is our job, it's our mission. And anything you do, if you can be there, you fight. If you can't fight, you feed. If you can't feed, you support. If you can't support, you pray. If you can't pray, it's in your heart. And so how do we do it? How do we do it? How do we deliver beef up our boys over 100,000 packages of beef jerky. You go on beef up ourboys.com message to our soldiers, you'll see hand decorated samples of bags that kids all over the world don'ts all over the world personalized.

17:36 They were sent directly to combat units. That's beautiful. Just today. Just today, myself and some volunteers, we packaged about 400 something packages of beef jerky straight into combat units. We had a guy or someone requested one guy who makes barbecues. He's like the unit we were supposed to make a BBQ for in Syria Said for logistical reasons, quote UN quote, we can't make him a BBQ. But they want the food, they need the energy, they need that. Love a package of beef jerky in a personalized bag. Bam, you just delivered, not.

18:17 Just the operations process like what's the operations look like? How do you do? How do you do? So you, you have do you, do you, do you have a supplier? Do you get it from anywhere? Do you, do you make it yourself? How does it? How does it work? So the story from the beginning was sure we did. Delivered 150 packages, got requested for 1500. Where'd you get 100? So this was this. The 100 original 150 packages were just a collection of of of of beef jerky from different places. So primarily from two sources, there's a company in Jerusalem, Butcher's Cut, that make charcuterie, fancy meat boards. If you're making a beautiful event on a rooftop in Jerusalem in the summer, and what are you serving people?

19:02 What are you serving? You need, you want to have quality meat that tastes good, finger food that doesn't go bad, a fancy beef jerky board, $1000 beef jerky board. Boom. Yeah. And, and so I reached out to them and within like 5 minutes they had put on their website sponsor beef jerky for the soldiers. They sent out a request to their clientele. Within they had about $1000 / 100 packages reduced and paid for. Right there was amazing. There's one company. There was another group of people and locally and but chillers that make like beef jerky as like bootleg beef jerky kind of thing. You know, you make it in your bathtub, little liquor, you make beef jerky in your kitchen, like and they sell it. Some of it's great, some of it's good, some of it's interesting. And I threw them.

19:58 I was like, I went on this, this group, the synagogue group. I'm like. It's like a hippie synagogue called Carbach Jewel. Like who makes beef jerky? Like 10 people said they do. They're all threw more into a group. One guy brought it in from South Africa. One guy makes it this time. Finally, one person says I do it as a business. I'm like, great, how many can you make in a day? They said 1000. What's the price? They gave me a price. How many can you make right now for the next three days? They said like 100. They had like 50 fun. So I had 150 pack or 54 packages, whatever it was deliver. That was Sunday night. That was like the 15th Monday.

20:39 I picked it up Tuesday morning, 6:00 in the morning, I delivered it. I got the request for 2000. OK, yeah. What do? You do with that? That's crazy. Emergency, emergency. We got a beef jerky emergency. So what do you do? Like, And I realized it's food. It's portable food. It's the food that the soldiers have all over the world that they don't have in Israel. So I told these people, I said in Jerusalem, but I said, listen, I'm going to start raising funds. We got this logo, beef up our boys with the finger and the Israeli flag like we need you. And we came up with this name for beef jerky. Yeah, and beef up our boys.

21:21 It's like bring energy to our boys and connect them. Tonight we got connected with the charity 5O1C3 Israeli charity. Boom, done. Open the cause match page. Cause match slash Beef up our boys. Does it take a day or two? Even less. It took it was a merit within like 1/2 hour. OK, gotcha. Like everything happened like this. There's a designer, the lay Ruben. She does amazing work. She's very, very busy. She's like, OK, done, 'cause match. They're like, it's wartime. I was on the phone with the owner of the company, done, the charity done. I told the vendor, I said, listen, start making. I said, I told the vendor, just start making it.

22:01 When I say go to the Max, you go to the Max. That means I funded it enough for you to make 1000 packages. So we started making it and the group of Beit Shemesh started making it. The the group of Beit Shemesh, they delivered about 500 packages, 600 packages by Thursday night. I was like, you know what, I'm going to put a blessing on the bag because this is wartime. You need blessings. Chaconian Vero, that everything comes from God. Everything's in God's word. Go and put it on the bag. I'm like, I got to put a beef up our boys logo on this. People know where they're getting it from. They can ask for more. I also realized, and this is kind of going into like, I don't want to sound negative, but I realized that if one person doesn't own it, it's not going to happen.

22:49 There'll be 15 different campaigns. There'll be substandard stuff getting out there. One guy has got to say this is important. I'm going to buy you out. If you want to donate, you donate through me. I'm taking nothing and we're going all that. We're going to have the best. We're doing it. And I did that, thank God. And we had within by Thursday night, we had 500 packages in the local group and like shoot people. Our parents were coming to my house picking up bags. My son doesn't eat fish. He's a commander in a unit. Can I get a few bags for him? My son's hungry. This is ready. Two weeks into the war almost people are finally able to deliver to different places in the country. He's starving.

23:32 They need this. Like the requests were insane. Like I from the way beginning, I've always waiting for someone to say, boom, you mean you're doing this? How much do you need? I'm I'm letting you go to the Max. I was always waiting from the way beginning someone to write, to write the big checks and to be doing 3000 packages just a day, which is 30 grand a day. I never got there though, but we did OK, but not like I wanted like I hoped not like they need whatever you're can't can't harbor on what what wasn't. But there's always opportunity to do more and you feel bad you didn't do more. I feel bad you do more. So they I sent up so Friday morning, so Thursday night we got a delivery at 2:00 in the morning of like 700 packages from butchers cut in Jerusalem.

24:20 And I, I got these stickers with the blessings on it. And my son, my nephew, the two delivery drivers at 2:00 in the morning till 5:30, put stickers on bags, put the blessing and the beef up our boys stickers on the bags. 6:00 in the morning, I drove up north with this Army base, dropped it off, ended up meeting like Rambo, like literally this guy's like, I can't have my picture taken even with my face covered. My son accidentally took a picture of like, you got to delete the picture. You can't even have it on the phone. We're like, we're like, you know, you know, we're delivering something they don't have. We're given access that we shouldn't necessarily have because we're, we're like, we're part of their effort.

25:01 We're with them. Yeah. And so fine went into the Shabbos, the second week of the war. Things are calming down. We're nervous. We're scared because we saw what was going on in the north. We saw what Hezbollah was prepared to do. And Iran, we saw the this like, thank God things have developed slowly where Israel was able to kind of beat their enemy before they got to us. But we were scared the first second week of the war that Iran was going to get involved and Hezbollah would get involved with the borders and everything and seven fronts in one minute. It could have been insane, could have been insane. But thank God, you know, God's in charge of things. And Saturday night I get a call. Saturday night I get a call.

25:44 This guy tells me that I had, he had taken a few 100 bags down into Gaza. These are ground troops that went before the ground invasion. They, they had, they had guys advance units going in. And the guy's like, listen, take all the money you raised for me. Take all the equipment that you have for me, 'cause he had like convoys of cars set up for people. And this guy's story, by the way, this guy's David Gancher are people of Israel. He, his story was he was sitting at his, at his table, his holiday table, 10 people at the table by the end of the meal this October 7th was just him and his wife.

26:26 He's like, we got to help them. So right after the, the Sabbath, he reached out to some people. He started helping. Word got out that he's able to help. So all of a sudden money charter coming in to him, request started coming in to him volunteers and he was delivering crazy quantity stuff all over. So he he had sent a bunch of stuff into Gaza and the guys like, take all the stuff. Beef jerky is what we need. The army's not going to get it to us. It's the most important thing for us. This is what we need. And he said, you won't believe it because he tried reaching out to other people to get sponsors for the project. And they're like, this is ridiculous. This is the stupidest thing I've ever heard of. Like, this is so stupid. Like, and I've heard that many times throughout. Now, finally, I have answers like, yeah, it is the most important thing.

27:14 Yes. Getting food in the hands of soldiers is more important than anything else you can give a soldier. And we're not talking about a guy on a base. Here's a case of beef jerky. You're a soldier here at a guard point. Enjoy it. We're talking about the guys who value every oz they take with them. They take less bullets because they're taking more food. That makes a difference. You know, this is the real guys, the real deal. Not that everyone does their part is is is important. So when that happened, I ran to the social hall of the synagogue. I heard this message on Saturday night. I hired 4 chefs. I'm like, listen, you're doing it for free, but tell me how much you need to support your family that you could do this. I'm not telling you how many hours a day to work. I'm not telling you how to do it. They each gave me a number.

28:05 I said, fine, that's what you're getting. And I remember Sunday morning waking up, I'm like, Oh my God, what did I just do? I hired 4 chefs. I moved someone's equipment over. And I remember thinking also like Saturday night at 12:00 at night, I had to get this to move this guy's oven from his, from his catering kitchen into the synagogue social hall kitchen. And, and I'm like, it's like, this is an emergency. This is an emergency. Like I'm losing my mind. Like I called like an ambulet company. They're like, this is not an emergency. I'm like, no, no, it is. Finally we got it. We moved it over and and I remember waking up Sunday morning, I got to pick at 3 woke up at like 9/30, 10:00 and I'm like, what did I do? Woke up in a cold sweat.

28:51 I'm like I just, I'm like I lost it. I'm nuts. The workout to my head, the trial or something. I hired 4 chefs. I moved people in the middle of the night. I convinced people of all these things. I'm negotiating meat orders like what is wrong with me? I lost it. I lost it. These chefs are going to be by my house in a few minutes freaking out. So what? I had a campaign in a race like 30 grand. So what, that's enough money for two days. Like what am I thinking? I go into the social hall and there's like 250 people there. There's gap used students, there's local people, people are cutting the meat, preparing it, donating. We're seeing miracles. So many stories. Like we have like a whole hour and a half with just miracles that happened throughout this project. And so we we had that and then a few months into the project, the we got a vendor in Jerusalem who had a proper beef jerky company with the Ministry of Health with the top level of kosher, but he couldn't package it.

29:56 So we set up an offsite packaging facility using volunteers with his rabbi. So you'd get, so you'd get you. You'd make the meet in the in. The he would make, the he would go. So we had, so beginning, we started the social law, Yeah. And then the synagogue started smelling like beef jerky. We put a vent system in the kitchen. It still smelled like beef jerky. Like I'm like, I can't. Like I'm going to be scrubbing the carpets of the, of the synagogue. Like I can't. It's just not, not to. Then we ended up we were, so we had volunteers packaging in the synagogue for a few weeks, but we had, we were making it in the synagogue kitchen for a week and then we moved not very long. Then we moved to a catering kitchen at Yeshiva Reishi. Happens to be Friday.

30:42 Friday morning, Rabbi Marcus and his wife and his kids are packaging and this Javari Rav Donnie. Donnie Yeah of. Course and and and the and the one of the heads of the synagogue comes and she's like listen, like the whole the whole place smells like beef jerky like your fan is your fent is not working. It's not doing it like like you could do this for a few another week or so. I'm like, we got to get out of here now. So Donnie's like, listen, there's no catering going on in the sure in the in the yeshiva in the gap year. So come to us. Moved everything over there. Up the hill.

31:25 Up the hill and it was just like, it was like, like so many things like that. And then we got this great vendor in Jerusalem who's like French trained Russian charcuterie, beef jerky expert and but he couldn't package it. So he was selling us these 5K bags of beef jerky and we were packaging it with volunteers. What's 5K again? What is that convert it to? Pounds 10 lbs. 10 lbs OK and 10 and typically speaking, how much, how much is in a how much? What's a personalized size of? Jerky. So jerky just around 2 ounces is is like 32 grams of protein. So that's like a serving. OK. And that's like how much did. Each person get out of that 10 LB. How many?

32:08 How many things does that 10 LB of jerky make? So you're talking about about what is that this, this 8 oz. So basically it's you're talking about 8080 packages of beef. Jerky. 10 lbs of jerky is 80 packages. Right, but your 10 lbs of jerky, by the way, is 30 lbs of meat is 20 to 30. Pounds meat so dehydrated. Because it's dried, because you're taking the water out. Yeah. So it gets like, saves the protein. It's valuable. It's really valuable. Yeah, yeah, yeah. And So what ends up happening is we.

32:52 So by the way, I'll just say something that's just pop may talk about the value of it. Like about 3 weeks ago, this lady calls me up. She's like, can you get beef jerky for my husband? I'm like, sure. She's like, how does it work? It's free. How many guys? Whatever it is, let's get it to him. She's like, what's the story? Story is this guy her husband is one of the first troops that went into Gaza a few weeks ago and they went to a new area and they had a little generator with them but the generator didn't work so the fridge all their food in the refrigerator went bad their food delivery didn't show up to one in the morning for security reasons and the food they got was bad they literally ate rice and these talk about these aren't guys sitting around these are guys carrying 60 lbs in their back advance units like and she's and she's like he really needs this and actually today she she she works for a nonprofit and she sent out grant applications on our behalf to a bunch of organizations and foundations to to sponsor us like this is really that's a lot of. Work because that, that, that, that, that, that administrative stuff that's hard to navigate can be so valuable when you figure out how to how to, how to make your way through it. Yeah.

34:03 So this is just an example of like the need and how like things work out. So then, so we had this guy in Jerusalem and we had volunteers from all over the world, thousands of volunteers, and then he went out of business. So then we found them even. If you give him all these orders. Yeah, 'cause we weren't given that much orders and it was right. Let's just say it's, it's also beef jerky is a tough business. If you're not doing it at scale, there's no money in it. Like right there. It's a, it's a volume. It's a volume proposition. Yeah, yeah, yeah, yeah. Gotcha. So and then, so then we were, we had these vendors in America, we got some of them licensed to import, but we couldn't get the rabbi license.

34:44 This is top products from US kosher US beef jerky factories. And what was the what was the problem with with the overlap between coming from the states, the, the, the kosher or the? So part of it, part of it is, is like, I hate to say it's like a bit of a Gray area. Meaning, let's say you want to sponsor beef jerky, this guy's willing to make it at cost. This other guy's willing to bring it, this other guy needs it. So I'm like, here, go ahead. You guys meet each other and you do it like you can't really do that at scale. And it's. So we tried getting these vendors license, but the resistance that was very, it's bureaucratic. You're talking about bringing in a new food product.

35:25 Even if you advance the process times 10, it's challenging. So so then I found the factory next to Gaza, found a factory next to Gaza. What kind of a beef? Factory a meat a beautiful meat fish processing facility. They had fresh fish founds outside. They were like high end the places done to the tea and October 7th. Came when? When was it built? So the place originally was built in the 40s, Nineteen 40s, but the, this, this iteration of the facility was built maybe 15 years ago. state-of-the-art, gorgeous drink, anything you could imagine.

36:11 It's there like, like everything you would need in a professional facility is there with the agricultural ministry licenses and the kosher licenses and the logistics, the docking bays, the refrigerators, anything you could imagine. And October 7th, it closed. Over 100 of their customers were murdered October 7th. One of their one of their employees at the time they weren't there but they were in the surrounding area. All their all their staff was one of their staff was a hostage a few one of them was far as I went to visit her home totally obliterated her whole town. She was saved by a miracle in her in her shelter, her husband.

36:54 She told me this. I went into her shelter and her her husband basically her and her two kids. Her husband went into shock. He couldn't move all day. And the way her, her, her shelter was situated is there was like A at the end of a narrow hallway. So if someone tried shooting into the door, it would ricochet back into them. So and then she found this wooden spindle from Holland that she got as a child and she used that in a sweater to, to hold physically hold the door shut. And she heard her neighbors being murdered, Her home was destroyed. Her home was a grenade was sent into her house below marks everywhere like total destruction. And then she's the head of of orders for this guy's company. She was in there for 12 hours.

37:52 Her story's insane. I'll tell you one crazy thing she showed me is her dad had passed away two years before and she goes into her house a few weeks after this to get some stuff and the picture of her the house is destroyed. But on the table is the picture of her dad face up. It on the picture is a block kids toy block of heart. It's on the picture. She showed it to me. You know, like sometimes there's things that are just like too much. And so this factory was vacant and I had some vendors who's going to go in there, open a whole business and went, great, we'll raise funds and your first orders will be for the soldiers. But no, no, we need to order equipment. It's going to take a year.

38:39 What ends up happening is they back out. In the meantime, my background is in logistics. So I'm like, OK, I'll go through the steps, fill out the paperwork, get the place licensed, meet the rabbis, meet the vendors, the food technologists. Just move forward. Just move forward. And within miracles, like literally miracles. And everyone we're interfacing with is someone who was impacted by the war, someone who lives in the area, was impacted by the war. And so we got licensed. We started the process maybe October 24. By November, mid November we got approved, which is insane to get like a whole new product license.

39:26 And by February we were up and running, making batches and we decided to be gluten free, of course, because always go for the how much? Easier. How much harder is that to do with jerky? Is it just about the ingredients at? That point it's ingredients. Ingredients, yeah, yeah. So. Like the core of the core of it should be pretty easy to make gluten free, right? Right. But you're not using. But also part of the thing that was because we went gluten free and because we decided we were going to be kosher for Passover and we were limited, very, very limited in our ingredients. In the meantime, world class vendors got in touch with us and they gave us some secrets of how to make high quality beef Jerk.

40:07 Basically, little science is that water activity level below .85, like 1 is liquid, .6 is a cracker. A cracker doesn't give refrigeration, doesn't really need to be packaged, it won't go back. So .85 is where you want your beef jerky. Below that, it's safe to have beef jerky. It'll last. But really, there's secrets. And the lower it is, the true, the drier and chewier it is. The dry the that isn't true, but the lower it is, the more stable it is, the drier it is. But there's secrets. So you so the the minimum is .85, but it could go lower than that. Right, and the real like, like cowboy jerky, like the traditional American beef jerky is at like around .7. Gotcha.

41:01 OK. So it's really almost. A good cracker. But what happens is, is that there's some secret ingredients, specifically honey. I'll just tell you because let people know how to do it. Specifically honey that takes away the moisture and it naturally kills bacteria. It's very expensive. You're talking about organic honey. We're using pure organic honey and we're using pure. You want a low pH, so we're using pure lemon juice. We get lemon juice in these little bottles, little glass bottles. Commercially, they sell them in little glass bottles like you're talking about pure. There's no preserves in the lemon juice 'cause it's pure lemon juice. And we're using pure ingredients and we put it online and we got people respond.

41:42 I was on on day start Christian television and people got in touch with us and they're like, use this ingredient, use that ingredient, do it this way, do it that way. And we ended up just by miracles have a very thin, very dry product. It it's a chip. It's like a potato chip made out of meat. Is it really? You know, like a potato chip you put in your mouth for a few seconds and it kind of melts. Yeah, it's the same thing. It melts. It's America. And part of it is, is, listen, if I'm doing a commercial venture, then, yeah, you might take two years and scientists to get the perfect product.

42:26 But if I'm delivering God's children his food, then the products I want to buy that I shouldn't buy, I won't be able to get the things I need will come my way and they'll come my way in style. And that's exactly what happened. And like even today I saw these bunch of these special forces soldiers, I'm like, try this. And one of the commanders there was this, this guy who's in this advance gallon blow, blow stuff up unit. He's like, they're, they're sapped, they're bomb disposal units, whatever they call. But they, they do that deep inside the combat zone. So they're like fighters and bomb units and they're carrying explosives with them. It's like insane what these guys do.

43:07 And he's like a soldier could carry one bag of beef jerky, could be all he eats in a day 'cause they're working so hard and has all the protein they need. And he's like any stuff salts you need to cut out. I need no flavors. It's got to have just a little bit of flavors. So it's tasty, but no heavy flavors 'cause you can't get acid reflux. You need to like, this is what you're eating. This is your protein food. This is army food. Heavy clean. And yeah, and, and and this bunch of soldiers there, he had, he was recruiting new soldiers. I have to bump into him and he's like, try this. He's like everyone of you is going to carry a few bags of beef up our boys beef jerky in your vest because that's your emergency food. Don't just eat it plain.

43:47 And the guy's like, I don't like beef jerky, I don't like it, it's not good, blah, blah, blah. It's not my thing. I might try this. So whoa, he tries. It melts in his mouth. He's like, this is not beef jerky, this is good, this is good. This is just meat. This, this is tasty. And there's honey and the salt. It's just boom. And he'd give it out to his friends and they're all like, this is great. And so that's the story, how we went from requests, yeah. So how that's the whole process is awesome. The so has have operations like had to ramp up significantly or did are they just go, are they almost like in waves periodically or has it become a new standard that everyone just kind of got like the soldiers just use it now, you know, like let's say with God's help, the war ends tomorrow. You know, is it going to become just a flagship thing? Like, OK, listen, like now that like it's available for soldiers, it's just going to continue funding and not funding, but you know, being provided for soldiers in general.

44:55 Or is this like an operation just for wartime? What do you think? So part of what my objective from the beginning was threefold. One, it's an emergency thing. The soldiers need it. We got to get it to them. They want it. Even if they just enjoy it is enough of a reason to do it. But the fact that they're saying this is what I need, this is important, Even how many stories I've gotten where people say I saved their lives, Like literally you saved not my life, my unit's life. Because of, because there was just nothing to eat, or because. What? Because when you're fighting, you need to be alert. It's not a fast day. You're not in class between lectures. You're not sitting at the office saying I'm going out to dinner tonight.

45:39 Yeah, you're in a tank under fire. You go in, you don't open that tank door. You poop in the tank. You eat in the tank. You don't leave that tank. You smoke in the tank. You don't open that door until you can. And if your supply chain, if your expectations are off, you have an emergency food. And that's what these guys had. Did I lose you for a second? Yeah, you lost me for a second. You said you can't open that door until unless you can. And then this, this then so you have situations where you're emergency food. There was a unit, A search and rescue unit, not exactly the unit you'd think that would need emergency food. And but they're fun, they like it. They go on a long missions.

46:21 They came to my house. They said, you know, what happened is the place we went to in the north, the road got bombed and the area was very dangerous. And they're like, you're not getting supplies for 36 hours. They have food for 12, but then the commander's like, wait a minute, I picked up from client beef up our boys. I picked up. No way. I picked up this big, this big bag stuff with beef jerky that I'm saving for an emergency opens the bag. Everyone's like we have food or fight. There you go. It's crazy. It's crazy to think. I mean, you know, one of the things, I guess, and I want to talk to you as someone that's kind of lived in both, you know, obviously spent a decade now in Israel and then obviously being American before there's such a difference in knowing like America, you're surrounded by water and Canada and Mexico and in Israel, you're not in Israel, you're surrounded by Lebanon and every, you know, all good Lebanon and Egypt and you know, and, and, and, and going 2 steps in the wrong way has a massive impact on everything, you know.

47:43 And so it probably so, so it screws up logistics, I'm sure tremendously, right? In terms of the army, in terms of being able to even like get supplies of food down the block could be something that takes days. Because you're not going from New York, you know, from, you know, America to Canada, you're going from Israel to Gaza, you're going from Israel to Lebanon. You know it's a big deal. Right. Yeah, definitely. And that kind of ties it to what you were asking before about post war scalability is this is a crowdfunded project. And and really what I've been thinking since day one is I want to be able to produce as many packages as I can as quickly as I can. So I am in a facility that we could equipped it and it's not even that much money or that many people giving a small donation to industrial level production to 100,000 packages even a week. How do you get military?

48:36 Can you get like a military contract for that? How does that work? Well, right now we, we submitted the applications. I got ISO 9001 certified, which is a whole story of like all these little things. Corona time I decided I'm going to do more than than I work for a Genie Energy, IDT Energy, a great energy company, one of the few really good honest ones out there. I do their quality control because I know because literally they'll send you a check for $0.12 even though it's costing them $1.50. Like they're just honest. They just want to do right for their customers and give them good rates. And I'm I do their quality for them. Corona time I got trained in being a medical device auditor, FDA auditor on 345 whatever it is, which was good also because the whole that.

49:23 Part of your job and that was separate. Separate. I'm a contractor, so I took on a separate thing. I'm like, you know what, what, what am I doing long term? What's my long term dream? Where's my real impact? And are you able to do that from Israel? Are you able to get FDA approved or I? Guess. Well, there's orders, there's, there's, there's startup companies all over the place. Right. And they all get FDA. Approval and so so risk management and medical device so getting certified for a food safety plant. Gotcha. I was ready. I didn't have to hire a consultant. I had to be audited by a third party auditor and all this other stuff. Auditing body, but a certified body. But I was able to do it because I knew it.

50:03 That's something I knew and that's something that for most companies, it's like a nightmare for them. For me, it was a it was, thank God, a breeze. Yeah. And I'm like, of course I'm doing ISO. I'm doing, even if you don't tell me to do it, like all these things. And so the army, actually, they've been in touch with us many times throughout the project. When they went into Lebanon, they had soldiers who had been in there in prior wars. They were going there now and they wanted food security. The soldiers wanted to have a few bags of beef jerky in their pack just to know if something goes wrong, they could rely on it for food for a few days. Yeah, it's like for for 8 oz, you could have 4 packages of beef jerky. That's 32g ounces of steak.

50:50 So how do you get, so how do we get the government, how do you get the government to continue to give you a formal contract? And and like, I mean, if it's so, if it's so important, you actually could have all these testimonials, you know, from, you know, people in the army, people that have been in Lebanon and Gaza and whoever they are, you know, that, you know, can, can, can you leverage that and to get using the government and to get you a contact. So keep on going. The real way to do it is beef up ourboys.com Cosmatch. It's a Crowdsource thing for people to donate whatever they can. It's going to go to the beef jerky, and we got enough of the beef jerky. We're going to scale the equipment, we'll scale the facility and when we're scaled and we're able to produce large volumes, then we become an army supplier.

51:36 They'll pay for the meat because we have the factory and we have the know out and the knowledge so. You need the operations you need. You need to be able to match the demand and have the operations be able to match it. And then Israeli soldiers will have Beecher just like all the other combat soldiers around the world. And that, that's the root cause of it. It's like, well, if you believe in yourself, you believe that you're given a mission, you're going to fill it. What do you do? What do you do? Why is there no kosher industrial beef jerky factory? Because no one built one. Let's build 1. So what do you need to build 1? You don't need $1,000,000 of equipment.

52:18 You're going to need $1,000,000 of equipment. But what you do need is a facility that can grow. You need a license. You need a darn good product. You need the sciences. You need to know how you need to be able to grow and scale overnight, overnight. A guy reached out to me a week ago from Nevada. This guy makes he's called cowboy sticks in Nevada and he reached out to me. He's like, this is great. He's like, can I let me sell you a bunch of products of cost, but low cost? Let me get I'm like, listen, I know kosher wise, like I'm halal certified. I'm like kosher might be a little stricter than that, but he's like, listen, I, I do for a living is I go into beef jerky factories that are struggling and I help them to upgrade their equipment to upgrade their processes so they could be profitable. And he's like, I'm going to help you. So I said from the four plan, he's helping us. He's going to reach out to people in his community, in the in the Meech community, the food community that want to help Israel, right.

53:24 And so here you have like all of a sudden I'm talking to the army submitted the application. I've got a great Prada. Thank God, all the vendors, all the knowledge, the know how is done. We're talking. For all we know, people will be like, oh, beef up our boys. Cool, let me sponsor a bag. Hey, I got some extra cash. Let me Crowdsource this thing. Let me put it out in my communities. Let's get this energy. And and we're, we're in the desert, we're in the Negev, we're 6 kilometers from Gaza. We like we got a factory that closed October 7th. We've got staff that's wants to work 24 hours a day 'cause they want jobs.

54:04 But the jobs lost October 7th, we're rehiring. People that haven't worked in two years were taking a factory that was the hub of the community and bringing life back to it. So it's like, yeah. It's such a cool, it's such a, it's such a cool opportunity. It's also it's also interesting to just think about like from a logistics and from a business perspective, like most of the people, most businesses biggest problems is that like you come up with a great idea and then you need to find the customer base for it or you need to find, you know, someone that's willing to someone that knows the paperwork or you know someone that could do the administrative stuff. It sounds like like almost everything is happening backwards for the company. You know first, you know, first you get the custom, first you have the demand before you have anything. And then you have to find the chefs and then you have to find the facility and then you have to find and like now, I guess now it's just a matter of now you have. So everything is almost like waiting for just this last part to just come to fruition, I guess, Right. So.

55:16 I feel in a way because you suck about business and, and like the biggest thing for a business, the biggest thing and anything in life is, is like there's so many people say motivational speakers say it's just showing up, show up. 90% of the job is showing up. And I've had so many days where I'm ready to throw in the towel. I'm like, I'm done, I'm done. Donations haven't come in in a week. I'm I'm like I took the bank from being having a cushion to now I got to worry about how am I paying my workers on the 1st of the month and I'm like, I'm done. I'm just finished. And then you're thinking one second here I'm I'm doing something big.

55:56 I'm building a factory, I'm feeding a soldier. I need to show up. Yes, logically it won't work, but I gave out over $1,000,000 of beef jerky in the last year. I've interfaced with countless people. I get I get requests from like some of the most elite units in the world and and I'm giving them the sustenance that they need. How could I stop? How could I say I'm too tired to go one more day? I'll go one more day. I'll go one more week. Right. I guess it goes back to, it goes back to what we were saying in the beginning, which is authenticity and the sense of purpose.

56:41 You know, it was going to be the only thing that you could count on in your life. You know, and nothing, nothing says purpose like this kind of mission. You know, nothing says, you know, authenticity, like the feeling that you like what you just described, the feeling of knowing that there's someone that's putting their lives, you know, the lives on the line for you to be able to do what you're doing. And how, how are you going to stop that? How are you going to quit? You know, I think that's, you know, that's the that's the, that's the spirit. It's cool. That's the spirit that that like you feel on the streets when you walk around Israel. That's the that's the spirit you feel when you talk to all the local shop owners. And although, you know, you know, the people that work at the cafes and the baristas and you know, you get that sense that you get that sense that, you know, this is authentic, this is genuine, you know, like we're all we're all, you know, I see this the signs all over biaca, you know, biaca Netsayak, you know, we're going to win if we come together, you know, and like there, there's a real sense of unity.

57:37 And I was actually, it's funny because I was thinking, I'm 29, right? I've never seen a country at war. You know, I don't remember 911. I've never been in a war zone. Like I don't even I have no, I have no recollection. I was in the second or third grade when 911 happened and I wasn't there to like experience. I wasn't against conscious enough to experience the national sense of unity that, you know, that comes from coming under attack and having, you know, and then when you and then when I went to Israel just a couple of weeks ago, it's the first like I've been there, you know, when there have been terrorist attacks, when I've been there and they've been there, you know, when there's stabbings or rammings and terrible things, but not like in a full scale war, like now, you know, and, and there is just such an elevated sense of family and, and unity and consciousness that it's so unique.

58:30 It's, you know, I mean, and, and you know, it's almost sad to say, but I feel like, you know, like it almost became part of our national identity. It's like this kind of like response to getting like, you know, like don't you know, the way that we exist is in in, you know, responding to just attacks, you know, the year after year after year after year. Community, community. Yeah, we're, we're, we're going through this together. And it's, it's not just me because my neighbors are fighting and they've lost kids. It's not just me because we're part of the Jewish nation. It's the whole world.

59:14 We're ultimately good. We ultimately want to help each other. We ultimately relate to the Israeli message. I work for this company Rewalk and they they have an exoskeleton that help people that are paralyzed to walk. That's what do you do for them. I was tested their product and they had a new version of the product, which is they wanted to help them. People go up and down steps. Yeah. And now, like, OK, some guy's going to walk down the hall, his head's 5 feet, 5 1/2 to 6 feet above the ground. OK, What's the social benefit of a person who's handicapped going up and down stairs? For the individual.

59:59 I'm saying like the risk, the risk is so great. The risk were war. If anything happens. They've got elevators. OK, Maybe I could hear one step. A curb. OK, I get it. A Curb A. Flight of steps, Angelo. A flight of steps. But why, right? Why? And then you realize that Israel is about dignity. And then I went, I, I travelled with them to, to do to do human trials. And, and you see people who are soldiers, US veterans who had had lost their, their ability to move and to walk and like, they're like. First of all, they this Israeli, this, this company is Israeli. Israeli company.

1:00:43 And and the US and the US and the US and the US they. Sell their product, they sell the exoskele to the US market. We walk and they're like and then you see someone saying like what? Do you like so they can you walk me through what what the process is like? So the the process is and I'm there, I'm the QA guy. So I'm looking, I'm looking to confirm that my lab tests, my bench tests match the real world. And I'm also looking for for usability like quirks and usability and and and also for me. They get to try them out. It's just randomly people. That people that are that are disabled, they they sign. Up or or they sign up to. They, they signed up to part of Trump. Maybe there are people that are already using the product or they use it in a clinic.

1:01:27 And so First off, when they stand up, it's amazing because they spend their whole life sitting down. Their kids are taller than that. Their, their 10 year old kid is always head taller than than that. Yeah. And when they walk up and down those stairs, it's exhilarating. It's it's life affirming, yeah. And and how do you value that? I don't know. It's a big problem that we have is that we don't know how to put a dot. We, we measure everything by dollar values, but the most important things in life, you don't know how to put a dollar value to, you know, So like, even though, like we measure everything by one sense, the most important things, we have no way of actually measuring that. How do you measure a happiness in a, in a marriage? How do you, how do you measure the moment that like, you know, the experience of getting to hold your kid for the first time, you know, like how many dollars keep it on that, you know, and, and it's and because we don't and because we can't, I think it becomes easy for society to kind of cast it aside.

1:02:28 And I think that we live in a world today that does not because there's no value dollar value that you can put to it or metric you can put to it. You know, a lot of people just choose to avoid it. They're like, Ah, it's not worth it. Exactly. And I've seen so much of that I could take, I could take a snack bar and and send it to a soldier. It's lightweight, it's portable, it's good. But if it's hot outside, it's going to melt. It doesn't have the protein, doesn't have the taste, doesn't have the flavor, doesn't have the feeling of home, of eating like a steak in a bag. What's the value of a bag of beef jerky in a tank, on a helicopter, on a ship, in a on a sharpshooter's lap? What's the value?

1:03:16 What's the value of, of over 100,000 packages given for free and, and so many people, I've struggled so many times and someone's like today, he's like, why don't you just tell the unit, listen, you won 100 packages of beef jerky, Go raise 50% of it. I'll, I'll raise the other 50. Like, what's the value of that unit commander handing out beef jerky to the guys who are away from their families? These are guys with jobs, with lives, with with kids. Yeah. And. And saying there's a guy in Israel, guy in Beit Shammesh. The Jewish community around the world decorated these bags. People around the world sponsor this for you because we value you. What's the value of that?

1:04:00 Yeah. That's got to be worth times. How many hundreds? Yeah. You can't. You said you can't put a number to it. Can't put a number to it. Yeah, Yeah, I hope that, you know, and I think that it's cool because in the I think as the world moves forward again, you know, in terms of technology, in terms of AI, jobs are kind of being taken. But like jobs are going to be taken. I'm sure that the way that we measure money and the way that money is distributed or any, you know, that things are going to get shaken up a lot, you know, and people are going to have to find time, ways to fill their time. And one of the things that we're going to struggle with is how to fill that time and what's what's meaningful. What do we do, you know, and, and, and, and what human pursuits can we, you know, can we, can we kind of work on. And I think it's going to take such a, and it's such a bit. And this is, and I feel like Israel has a lot of it. I feel, I feel like a lot of countries that still have a lot of that mom and pop kind of environment as opposed to big corporate environments, They're going to have a much easier time with that because they're generally already focused on, on relationship and people oriented goals and, and, and, and, and responsibilities.

1:05:17 You know, I mean, one of the things I always love observing when I'm in Israel is that the way that people measure their time or the way that their time is spent is generally based on community, not based on like buying things or doing things or spending money on things. You know, and, and kids just play in the street and go to the park instead of going to the mall to buy a T-shirt or a Slurpee, you know, and like just to, you know, so when you ask what people are going to do with their lives and what they're going to do with themselves, the answer is going to be relationships. The answers are going to be, you know, the and, and, and if you think about like, you know, Torah or Judaism, it's a guidebook to relationships. It's a guidebook to life. It's a guidebook. What's the healthiest way to have a relationship with your wife, with your kids, with your friends, your community? What's a healthy way to have a relationship with your money in with, you know, the land that you live in and work on, You know, and is life supposed to be our comfort? Is it supposed to be about meaning? And are those, you know, do they work together, you know? Wow, that's a very, very good point. Loaded, loaded point there.

1:06:14 Like like kind of it. And I look at at this war and, and myself in this project, there's a transition from selfish thinking to selfless thinking and, and thinking about if, if there are no limitations. I know when you're doing charity work and you're doing community feeding, like you get luck and you get people connect with you in a special way. So it doesn't really translate to regular life, but ultimately, imagine a society where we're not worried about ourselves, we're not worried about our paychecks, we're not worried about our fears. We just want, we just realize that the more good I throw out there, the more good is out there. And, and I can breathe it, I can feel it, I can love it. And when you feel this energy?

1:07:06 We need to push that we. Need to Well, I had a guy, I had a guy, I had a guy come to my house. It was like, this just goes back a few months. It was like at 2:00 in the morning. He's got his Wrangler. Whatever he's driving is he's he, he runs an HVAC company. Nice. He's got a trailer hitch hooked up to the back of his truck. He tells me, he says once a week he drives around the country. He goes from the South, southern point of the country, loads up his trailer, anything the soldiers need, gear, food, whatever they need, air conditioning, whatever they need. They ask for something.

1:07:52 And he has a Rep and he came by my town to pick up a few, You know, maybe maybe 4 or 500 packages of beef jerky, 5 grams of Turkey. Nice, nice and. And I'm like, I'm feeling good about myself. Here I am 2 in the morning, I'm up, I'm delivering to this guy. And, and, and I'm looking at this guy like you do this every week. He's like, yeah, 'cause I work all week. Thursday night I go. And he's like in the most matter of factor way, He's like, what will we not do for our soldiers? And at that moment, like I felt like all this ego ear and maybe I needed it in the beginning. Maybe I still need it. Feel like I'm doing good to keep it going. Just like deflated.

1:08:38 It's like I'm I'm just a person. Those are messages, my little effort. Those people are messengers from God. Exactly, exactly. And and then, and then like I start realizing, I start realizing people in my life, people I've seen that devote their life to helping others. They could be running a dog kennel donations. They could be running. It could be a nurse. They could be the volunteer at the museum or in the hospital telling someone where to go. They could be running a soup kitchen.

1:09:20 They could be, I don't know, an, A, a counselor, They could be like, and I'm looking back at my life like there were sprints of time where I did something, but it wasn't consistent. There are people that do Shabbat meals that send out boxes to people. There's I did when I was in school in Wisconsin, Milwaukee, I was a Big Brother. So they reached out to the yeshiva at this Jewish school I was in. This is my, I was like 19 years old. And they said, listen, there's this is wits. Yes. Yes. There's like there's gorgeous on the lake MI Oh my God, it's gorgeous. I remember one day I was in Whitson, I had this view that overlooked the lake. It's like looking down the mountain treetops into the lake and the, the rabbi there like I, it's like 930 whatever. It was late in the morning.

1:10:13 He wakes me up. He's like, oh, this is not a hotel. Got to get up. You got to go. I I look out the window and I see the lake and I'm like, Rabbi, this is so much nicer. In a hotel. This is so much nicer. So, but I don't know, I got sidetracked besides Milwaukee and and I was a Big Brother because they wanted, there's a religious kid from the community. They wanted a religious Big Brother. And so I go, I met, I had to go through some sort of a training class with the Jewish Federation, Milwaukee and no one else was religious there. They're like, what do we do? We take the guy to McDonald's. We take the guy. They're like, you just have an impact in someone's life.

1:10:56 And I realized they like look around the room there. So many of the people there, they were talking about how they do this all the time. Like they just devote their life to foster care, to being a Big Brother, to just helping and make these people are people from the future because they're taking the energy where when everybody just like I did this because it's a wartime, because it was a need, but just imagine a society where people just connect. Did this because yeah. And that's why to me, sorry, go ahead, go. Ahead please, please see. That's why the you no. I was going to do a plug out like like if people want to connect to this energy, to this beef up our boys energy to a free package of beef jerky, to a factory that with the right community engagement.

1:11:45 The Baba Cherebi says, I'm sorry to interrupt you, but the Baba Cherebi, he, he says, like, how do you raise funds? If you're doing something because you believe in it, then maybe people will or will not believe in it. If you're doing something because it's godly, because you're tapping into the universal energy of the universe, then people will connect with that. And now you're connecting on a much deeper, higher level. And where I feel like I am right now is that because we're so close, we have our own industrial facility, we're literally only missing maybe 1000 people giving 20 bucks.

1:12:28 Maybe it's maybe it's more like 10,000 people giving 20 bucks. But whatever it is, it's like we just, we're ready to produce industrial quality, industrial level products where when you're doing industrial, the price per product is basically the price of the ingredients plus a little bit and, and now feeding soldiers, we could fill an army, we could put the kosher beef jerky in the stores at a fair price. And that goes back to the original motivation. Why are you coming to me? It's not in the store. Why is it in the store? Because you're treating a piece of dried meat as a luxury product. It's not, it's an essential item.

1:13:11 You need to do it at scale. Why does the army not have it? Because there's no factory to do it. Why does the charity work not do it? Because you need to be narrow focused. You need to be narrow focused. You need to be on the game. You need to be targeted and focused. So sorry, sorry to interrupt you. That's great. That's great. No, no, no, no, it's great. I think listen, I think that what you're doing is amazing work. I think that this I think that this is a great story. I think this is, this is beautiful. And I do, I, I really do encourage everyone to, to participate or at least to check it out and see what this is. Because, you know, you know, like you mentioned, you know, I mean, it's very easy to be cynical about something as simple as food. And it's also takes a little bit like a tiny bit of effort and awareness to be, to realize, you know, just exactly how fundamental it is.

1:14:03 And like you said, when people are going to war and they have every oz that's in their bag is accounted for and every, every drop of weight that you carry, you know, is the difference being able to, you know, keep on going or, or, or not be able to, you know, that you want to be as resourceful and as, you know, it's, it's as, as efficient as possible. And this is then this is really, really, really, really beautiful and really, really valuable. So you know, I, I, I hope, I wish you, I wish a ton of ton of attack on a ton of good luck, Kazakh vehmat to keep, you know, to keep strong and to keep going forward and, and to keep to keep tapping into that, into that positive energy of, of community and family and, and pursuit and pursuit for the sake of meaning and purpose as opposed to, you know, for ego, the bottom line, or, you know, whatever else that, you know, kind of taints our taints our otherwise pure motives. So thank you so, so much for taking the time. This is so much fun.

1:15:02 Thank you, God bless you from Israel and Shalu of Shalom you should. Be in touch and lots of luck. Lots of Osaka. Pray for the peace of Jerusalem. Paying for priests, paying. Praying for peace. Take care. Thank you so much for doing this. Talk to you soon. Bye.