#111: Chaim Rutenberg / Beef Up Our Boys

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Welcome to another episode of
Come Together

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and we're live with Climb
Ruberg.

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Welcome.
What's going on?

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Beef up our boys.
How you doing?

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I'm doing great.
Thanks so much.

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I so bet, so Vincey Race reached
out to me just a couple of days

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ago.
I was in Israel maybe 2-3 weeks

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ago.
I had to stop and visit Mr.

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Race, of course.
And and he, and then, you know,

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he and I were schmoozing about
the podcast.

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We were talking about, you know,
the type of conversations that

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we have.
And he said to me, you know,

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whenever I think of anyone, I'll
let you know.

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And like 3 days later or maybe 3
or 4 days later, he he said, you

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forwarded me your the most
recent recording.

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I think that you just did
recently, right?

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Yeah, could be with schmoozing
time.

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Yeah, that one, yeah.
So he said that one to me and he

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was like, I think you should, I
think you guys should get in

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touch and then next thing I
knew, here we are recording.

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So I'm I'm so happy.
To do this looking forward,

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unbelievable.
Yeah, yeah, yeah.

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So you want to start with, tell
me a little about who you are.

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You want to start telling me
about Beef Up Our Boys?

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What do you want to start with?
I like to start with like the

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the spirit of things, you know,
like, OK, let's do that.

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Some really, really magical
times we're in sometimes where

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the, the, they say that the end
of days is where the, the, and

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it's where really IAI is coming
in, where the, the generation of

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knowledge where all the garbage
falls apart and human connection

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is all that stands.
And that's really where we're

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getting there.
And, and we realized that under

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God, there really is no true
objective truth.

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It's all about how we
subjectively view the world and

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how we process things.
And, and really like we say in

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the, in the Torah, we say the
Bible, we say, who's the wise

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person?
Hello, men, we call it the

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person who learns from all
people.

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That's real wisdom.
And we're getting so close to

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that day where we like, if you
want to sound professional, AI

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is doing it for you.
If you want to still look cool,

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you got a filter for that too.
If you want to have friends,

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they got that too.
So what's genuine, what's real?

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It's what's in our hearts, how
we connect one-on-one in a

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conversation.
That really freaks me out, by

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the way, because I've been
thinking a lot about all this

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stuff and one of the freakiest
things is how difficult it's

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going to become to discern
reality from not reality, you

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know, and at a certain point,
you're not going to know with

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anything that you're engaging,
anything that you're engaging

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with will be real or not, you
know, And like, how do you know?

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And I mean, I like the, I like
your positive spin on it, but

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what's, how do you, what's your
explanation for that?

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Well, this is of course an AI
driven podcast.

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I've you booked it through an AI
agent that reached out to you.

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So I'm not even, I'm not even,
I'm super real.

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I'm AI real.
And it's, it's, it's really the

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answer is the way God made it.
We're two people talking to each

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other and, and people listening
in on that.

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And that's who we are.
We're real, we're genuine and,

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and it's a world where that
becomes the most precious

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commodity is is genuine
connection.

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Yeah, Yeah, I think we're seeing
that now.

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I think we're seeing that
because, you know, and I get,

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and also earlier what you were
saying in terms of AI having all

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this knowledge compressed into
such a simple tool that's so

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easy to access, you know, the
only like once information

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becomes universal, it makes it
even more clear that

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authenticity is not universal
and being genuine is not

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universal.
And that's something that I

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think at least part of what, you
know, I've noticed living in

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America.
And I was, you know, as opposed

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to when I was just in Israel,
even in Europe, I was in

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Amsterdam and Barcelona, you
know, it felt totally, it just

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felt like people's ability to
relate to one another in America

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at least has just is just
totally, totally plummeted.

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And it's, it's kind of scary,
but it's also, it's also

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comforting to travel and see
that it's not everywhere in the

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world.
That's where that's kind of what

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I believe makes Israel special,
is that we're we represent so

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much of the world and so much of
different peoples from all over

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the world.
Like what kind of what, what I

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felt really until doing this
project is that what made us

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unique, what made us Jewish,
what made us Israeli is, is our

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Jewish and Israeli identity.
But in doing this project and

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interfacing with so many, so
many people, I've, I've realized

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that it's so much more.
And there's there's genuine

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feeling all around the world and
there's love for Israel and love

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for genuine human connection and
similar struggles and

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inspiration everywhere.
Yeah, yeah, yeah.

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So you want to tell me a little
about the company, about beef up

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our boys, how it got started and
then we kind of walk away from

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there?
So it's a great segue by the

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way, because kind of where what
beef up our boys is, is the

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answer.
And when you see so much

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destruction, and it's not just
destruction, it's like this

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universal feeling or a local
feeling we got in Israel, or I

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got at least that the world was,
was like, if I could speak

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freely, was like going to pot.
Like things are falling apart.

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And, and when you hear things
and see things and you hear

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people basically accusing you of
genocide, accusing you of hate,

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accusing you of, of representing
so many destructive things.

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And then on the inside it's
true.

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You're just honest and sincere
and you I've had the opportunity

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to interface with hundreds of
thousands of soldiers.

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I mean, not directly, but
indirectly and thousands of

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soldiers directly.
And they're all just sweet.

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They're I just today I saw, I
happened to see some, some of

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the most advanced guys.
These are guys who go into

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tunnels and they detonate a bomb
going in there and they lay

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another charge while they're in
there and deep behind enemy

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territory.
They, they don't even have their

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dog tags with them.
They take off all their labels.

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These are the guys who went into
Lebanon months before the war to

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lay charges.
Like we're talking about them as

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most advanced guys.
And you meet them, they're just

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nice.
There's no hate in their eyes.

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There's no one they want to
kill.

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There's no manifesto of, of
some, you know, Jewish identity

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hate or something.
Or it's just it's just good

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people wanting to protect each
other and and fight evil.

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And that's the energy behind
Beef up our boys is how can I

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help the desire to help in
October 7th hit and the world

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shook.
And when the world shakes, you

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got to say, well, what's I'm
under threat, fight or fright

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and and what's fighting?
Fighting is doing good.

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It's connecting, it's being part
of the positive energy and and I

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believe a lot in prayer and beef
up our boys was about the answer

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to a prayer to help.
How can I help?

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How can I help?
And if you see the need and

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you're you see the opportunity
and you find something that no

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one else is doing that needs to
get done, you do it.

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And if one person needs it,
everyone needs it.

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And what happened was my nephew
got in touch with us.

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He was in like a pillbox
overlooking Lebanon.

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And the Lebanese army couldn't
know where he was.

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And they, if I could say that
maybe I have to call them

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Hezbollah, whoever they were
fighting in Lebanon territory

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looking for Jews, looking for
Israeli soldiers.

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And so he was only able to get
food back packed into him.

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And what kind of portable high
protein food is available on the

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kosher market?
Some stack bars, not much tuna.

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Cans of tuna, historically.
So what do these types of

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soldiers throughout the world,
what type of food are they

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eating?
And they're eating dried meat.

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It's one of the gifts is that.
Is that the case?

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Is that the case?
That's the case that strike

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first forces.
I'm sure some of your audience

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may be listening to that.
That's what they they carry is

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dried meat.
We call it beef jerky.

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It's other types of processed
dried meat or pure dried meat.

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And, and it's, it's just like,
it's like a gift, like we say in

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our prayers that, that God after
we eat our grace after meals,

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that God provides food for all
living creatures.

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And you think about the protein
that's available all over the

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world, whether it's seafood or
grasshoppers or animals.

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And in Part 1 of the things you
have when you deal with the

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kosher laws is that especially
when it comes to meat, it's got

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to be slaughtered a certain way.
It's got to be treated the most

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humane fashion.
Now you take, that's been one of

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the challenges.
You take beef and you dry it.

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And that's what soldiers have
eaten for millennia.

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That's what they ate.
They dried their beef, they

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dried meat or fish, and then it
lasts forever.

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And that's an art.
Beef jerky actually started for

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millennia.
For millennia, soldiers have

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been eaten, travellers have been
eating dried, dried meat, dried

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fish, dried fruit.
It's part of the nature of food

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that you take out the liquid,
then it lasts.

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And that's an art that American
Civil War was, that's really

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where beef jerky was really
created.

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During that period of time, the
American Indians had some

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variation of it.
So it's it's like it's critical.

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Troops need food, Army travels
on their stomach.

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And when you're dealing with
soldiers who go to remote

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locations, you're dealing with
people who go to the most.

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Like when when you think of,
let's say, Gaza right now,

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there's areas there where
there's roads and there's our

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Israeli army bases and there's
units that have taken over and

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secured the area.
But who goes and secures that

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area?
These are some of the most elite

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units they'll go in there and
whatever they could carry on

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their back, they'll take one
building, secure it, take the

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next building, secure it.
Eventually they secure the

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street.
Then a convoy can show up with

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food for those you create a
first critical days.

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Your food army ration food is is
critical.

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And so knowing that now I get
it.

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Beginning of the war and nephew
was hungry 97 guys, he was cold

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and I told my brother, let's get
some jackets for them.

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Let's get some beef jerky for
them.

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My wife said my son Ezra heats
low carb and when he goes on

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trips, he takes beef jerky with
him because you need a meal.

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It's a meal on the go.
So, So what did he do?

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So we got we got my nephew some
beef jerky.

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No one had it.
We found some vendors that had

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it and I literally I'm like, if
he needs it, this is my job, I'm

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doing it.
So I called a few vendors up.

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I said, how many packages can
you make in a day?

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Thousand packages.
Found three vendors said 1000

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packages.
What's the price at that volume?

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How quickly can you scale to
there?

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Within two days, we had 150
packets of beef jerky, had 97

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jackets, drove it up north,
closed military zones.

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I meet up with his logistics
officer, whose job is to bring

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them food and whatever else they
need.

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He sees the jackets.
He's like, these jackets aren't

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warm enough.
We're all the way like so far

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north, we need something warmer.
He sees the beef jerky.

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He's scared.
There's a mountain too, right?

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On the Lebanon border, yeah,
it's gorgeous up there, really

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beautiful.
And I gave.

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Him.
It's mountainous.

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He gets cold tonight.
Yeah, cold.

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And this Russell, this was
October.

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October is right before the
winter, so you need you need

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waterproof and you need to be
prepared.

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These guys aren't moving around
a lot.

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They're just sitting there and
hunkered down in a pill box.

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So he saw the beef jerk.
He said this is perfect.

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What happens is I take the
jackets.

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The big northern basin is rough.
And underneath the jackets

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happened to be a few packs of
beef jerkies.

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I gave them to try it like you
got.

225
00:12:54,720 --> 00:12:55,800
They're like, they couldn't
believe it.

226
00:12:56,080 --> 00:12:58,440
This is meat, this is portable,
this is protein.

227
00:12:58,440 --> 00:13:01,120
It's tasty.
It's this is wow, they couldn't

228
00:13:01,120 --> 00:13:04,760
believe it.
And by the time I got back to

229
00:13:04,760 --> 00:13:06,960
the center of the country, the
head of logistics for like

230
00:13:06,960 --> 00:13:12,200
150,000 soldiers said, I have
two units, each one wants 1000

231
00:13:12,200 --> 00:13:19,080
packages emergency.
So now you're a civilian with a

232
00:13:19,080 --> 00:13:25,160
request.
Yeah, I mean, I guess one of the

233
00:13:26,040 --> 00:13:29,720
one of the beauties of being in
Israel is that you're never just

234
00:13:29,720 --> 00:13:31,480
a civilian.
You know, you always feel like

235
00:13:31,480 --> 00:13:33,960
you're extended family or your
cousin or your brother or

236
00:13:33,960 --> 00:13:36,400
whatever, you know.
And I think that that that gives

237
00:13:36,400 --> 00:13:38,520
you a different sense of
responsibility when it comes to

238
00:13:38,520 --> 00:13:41,160
stepping up as opposed to just
being a fellow citizen or

239
00:13:41,160 --> 00:13:43,320
another civilian or not.
You know, like you almost feel

240
00:13:43,320 --> 00:13:46,720
like you're, you're only a
degree or two related from

241
00:13:46,720 --> 00:13:49,080
anyone in the Army, you know,
almost any given point.

242
00:13:50,440 --> 00:13:52,160
That is so true, and you never
know.

243
00:13:52,160 --> 00:13:55,000
Sometimes, like the most
advanced people in the Army,

244
00:13:55,800 --> 00:13:59,480
they are the sweetest people.
They're the most regular looking

245
00:13:59,520 --> 00:14:03,520
people that you never guess.
You'd never guess.

246
00:14:03,920 --> 00:14:06,320
And that's really if you think
about what the responsibility of

247
00:14:06,320 --> 00:14:09,680
an advance unit is.
It's determination.

248
00:14:10,240 --> 00:14:14,040
It's consistency.
It's not the guy who can carry

249
00:14:14,040 --> 00:14:16,640
200 lbs.
Not that these guys aren't

250
00:14:16,640 --> 00:14:20,720
tough, but it's the resilience.
It's that you're not afraid

251
00:14:20,720 --> 00:14:23,320
under fire.
You're going to withstand,

252
00:14:23,320 --> 00:14:24,960
you're going to withstand under
pressure.

253
00:14:25,280 --> 00:14:28,120
These are guys who are legit.
They they don't waste a second

254
00:14:28,160 --> 00:14:31,560
and they don't carry something
with them that they don't need.

255
00:14:32,040 --> 00:14:36,080
And when they say this is
something I need, this makes a

256
00:14:36,080 --> 00:14:42,040
difference to me, you do it.
These are guys who they go in.

257
00:14:42,280 --> 00:14:45,840
I've had many guys.
We would send them beef jerky

258
00:14:45,960 --> 00:14:51,160
every week, every two weeks.
And these are guys who went into

259
00:14:51,160 --> 00:14:55,360
Gaza and they didn't come out
for 90 days or six months, not

260
00:14:55,360 --> 00:14:58,320
once.
They didn't go home once because

261
00:14:58,320 --> 00:15:02,280
they're so advanced.
They're doing such tactical work

262
00:15:02,600 --> 00:15:10,770
in the most crazy places.
It's incredible.

263
00:15:11,170 --> 00:15:14,810
I mean, it's crazy.
So how'd you do that?

264
00:15:14,810 --> 00:15:17,090
How'd you fill that order?
When you get that order and you

265
00:15:17,090 --> 00:15:19,530
get that and you get that, like
what's logistically, what's

266
00:15:19,530 --> 00:15:21,050
going through your mind?
How do you make it happen?

267
00:15:21,760 --> 00:15:27,120
So what's going through my mind
is I'll do whatever it takes.

268
00:15:28,240 --> 00:15:30,160
I'll slaughter the cow, I'll do
whatever it takes.

269
00:15:30,400 --> 00:15:31,720
You know, I'll do whatever it
takes.

270
00:15:32,520 --> 00:15:37,280
And it's, it's part of what it
is also is that if you realize

271
00:15:37,640 --> 00:15:42,720
that you got the request because
it's your opportunity to fill

272
00:15:42,720 --> 00:15:45,960
the request.
And that's something that's wild

273
00:15:45,960 --> 00:15:49,520
to me is that every single
person that I've interacted

274
00:15:49,520 --> 00:15:56,440
with, they interacted with me
because in some capacity, they

275
00:15:56,440 --> 00:15:58,520
were part of me filling my
mission.

276
00:15:59,920 --> 00:16:01,760
And it's not just me filling my
mission.

277
00:16:02,080 --> 00:16:05,040
It's the soldiers on the front
line, it's the logistics

278
00:16:05,040 --> 00:16:08,320
officers filling their mission.
It's the nation.

279
00:16:08,320 --> 00:16:12,920
It's the international community
that understands that Israel is

280
00:16:12,920 --> 00:16:17,960
at the front lines of the war of
the future, the historical war

281
00:16:17,960 --> 00:16:23,840
between good and evil, between
society that just wants to live

282
00:16:24,200 --> 00:16:26,560
and help each other no matter
who you are.

283
00:16:27,440 --> 00:16:32,080
And society that says that we
are back in the Middle Ages and

284
00:16:32,120 --> 00:16:35,440
I need to kill you.
I need to subjugate you to get

285
00:16:35,440 --> 00:16:38,120
what I want.
We all know you don't.

286
00:16:38,880 --> 00:16:43,400
You don't beat your wife, God
forbid, in order for her to to

287
00:16:43,400 --> 00:16:46,560
have a relationship with you.
That's not a healthy

288
00:16:46,560 --> 00:16:50,600
relationship.
That's not how people react.

289
00:16:50,920 --> 00:16:54,800
It's not acceptable.
October 7th was not acceptable.

290
00:16:55,640 --> 00:16:59,280
And fighting that is our job,
it's our mission.

291
00:17:00,600 --> 00:17:03,840
And anything you do, if you can
be there, you fight.

292
00:17:03,840 --> 00:17:07,359
If you can't fight, you feed.
If you can't feed, you support.

293
00:17:07,560 --> 00:17:12,720
If you can't support, you pray.
If you can't pray, it's in your

294
00:17:12,720 --> 00:17:17,240
heart.
And so how do we do it?

295
00:17:17,640 --> 00:17:20,640
How do we do it?
How do we deliver beef up our

296
00:17:20,640 --> 00:17:24,760
boys over 100,000 packages of
beef jerky.

297
00:17:25,599 --> 00:17:28,880
You go on beef up ourboys.com
message to our soldiers, you'll

298
00:17:28,880 --> 00:17:33,840
see hand decorated samples of
bags that kids all over the

299
00:17:33,840 --> 00:17:36,280
world don'ts all over the world
personalized.

300
00:17:36,800 --> 00:17:39,400
They were sent directly to
combat units.

301
00:17:39,640 --> 00:17:41,880
That's beautiful.
Just today.

302
00:17:41,960 --> 00:17:47,640
Just today, myself and some
volunteers, we packaged about

303
00:17:47,760 --> 00:17:52,040
400 something packages of beef
jerky straight into combat

304
00:17:52,040 --> 00:17:55,160
units.
We had a guy or someone

305
00:17:55,160 --> 00:17:56,880
requested one guy who makes
barbecues.

306
00:17:57,960 --> 00:18:00,800
He's like the unit we were
supposed to make a BBQ for in

307
00:18:00,800 --> 00:18:03,560
Syria Said for logistical
reasons, quote UN quote, we

308
00:18:03,560 --> 00:18:07,920
can't make him a BBQ.
But they want the food, they

309
00:18:07,920 --> 00:18:12,360
need the energy, they need that.
Love a package of beef jerky in

310
00:18:12,360 --> 00:18:17,400
a personalized bag.
Bam, you just delivered, not.

311
00:18:17,400 --> 00:18:20,200
Just the operations process like
what's the operations look like?

312
00:18:20,200 --> 00:18:21,160
How do you do?
How do you do?

313
00:18:21,200 --> 00:18:24,600
So you, you have do you, do you,
do you have a supplier?

314
00:18:24,600 --> 00:18:27,680
Do you get it from anywhere?
Do you, do you make it yourself?

315
00:18:27,760 --> 00:18:28,680
How does it?
How does it work?

316
00:18:28,960 --> 00:18:33,200
So the story from the beginning
was sure we did.

317
00:18:33,240 --> 00:18:36,720
Delivered 150 packages, got
requested for 1500.

318
00:18:36,840 --> 00:18:39,640
Where'd you get 100?
So this was this.

319
00:18:39,920 --> 00:18:43,840
The 100 original 150 packages
were just a collection of of of

320
00:18:44,000 --> 00:18:45,560
of beef jerky from different
places.

321
00:18:45,960 --> 00:18:50,440
So primarily from two sources,
there's a company in Jerusalem,

322
00:18:50,440 --> 00:18:55,360
Butcher's Cut, that make
charcuterie, fancy meat boards.

323
00:18:55,360 --> 00:18:58,800
If you're making a beautiful
event on a rooftop in Jerusalem

324
00:18:58,800 --> 00:19:02,520
in the summer, and what are you
serving people?

325
00:19:02,840 --> 00:19:05,280
What are you serving?
You need, you want to have

326
00:19:05,280 --> 00:19:10,800
quality meat that tastes good,
finger food that doesn't go bad,

327
00:19:12,120 --> 00:19:16,480
a fancy beef jerky board, $1000
beef jerky board.

328
00:19:16,480 --> 00:19:18,600
Boom.
Yeah.

329
00:19:19,000 --> 00:19:23,320
And, and so I reached out to
them and within like 5 minutes

330
00:19:23,520 --> 00:19:26,760
they had put on their website
sponsor beef jerky for the

331
00:19:26,760 --> 00:19:29,080
soldiers.
They sent out a request to their

332
00:19:29,080 --> 00:19:32,720
clientele.
Within they had about $1000 /

333
00:19:32,720 --> 00:19:35,160
100 packages reduced and paid
for.

334
00:19:36,280 --> 00:19:38,080
Right there was amazing.
There's one company.

335
00:19:38,240 --> 00:19:41,600
There was another group of
people and locally and but

336
00:19:41,600 --> 00:19:46,560
chillers that make like beef
jerky as like bootleg beef jerky

337
00:19:46,560 --> 00:19:48,040
kind of thing.
You know, you make it in your

338
00:19:48,040 --> 00:19:51,280
bathtub, little liquor, you make
beef jerky in your kitchen, like

339
00:19:51,800 --> 00:19:54,640
and they sell it.
Some of it's great, some of it's

340
00:19:54,840 --> 00:19:58,960
good, some of it's interesting.
And I threw them.

341
00:19:58,960 --> 00:20:02,280
I was like, I went on this, this
group, the synagogue group.

342
00:20:02,280 --> 00:20:04,800
I'm like.
It's like a hippie synagogue

343
00:20:04,840 --> 00:20:07,920
called Carbach Jewel.
Like who makes beef jerky?

344
00:20:08,000 --> 00:20:10,280
Like 10 people said they do.
They're all threw more into a

345
00:20:10,280 --> 00:20:12,360
group.
One guy brought it in from South

346
00:20:12,360 --> 00:20:14,400
Africa.
One guy makes it this time.

347
00:20:14,400 --> 00:20:17,240
Finally, one person says I do it
as a business.

348
00:20:18,480 --> 00:20:21,200
I'm like, great, how many can
you make in a day?

349
00:20:21,200 --> 00:20:22,520
They said 1000.
What's the price?

350
00:20:22,520 --> 00:20:24,240
They gave me a price.
How many can you make right now

351
00:20:24,240 --> 00:20:27,160
for the next three days?
They said like 100.

352
00:20:27,280 --> 00:20:30,560
They had like 50 fun.
So I had 150 pack or 54

353
00:20:30,560 --> 00:20:32,880
packages, whatever it was
deliver.

354
00:20:33,920 --> 00:20:38,320
That was Sunday night.
That was like the 15th Monday.

355
00:20:39,040 --> 00:20:42,720
I picked it up Tuesday morning,
6:00 in the morning, I delivered

356
00:20:42,720 --> 00:20:45,000
it.
I got the request for 2000.

357
00:20:45,320 --> 00:20:45,960
OK, yeah.
What do?

358
00:20:45,960 --> 00:20:47,480
You do with that?
That's crazy.

359
00:20:47,600 --> 00:20:51,760
Emergency, emergency.
We got a beef jerky emergency.

360
00:20:53,640 --> 00:20:56,840
So what do you do?
Like, And I realized it's food.

361
00:20:56,840 --> 00:20:59,800
It's portable food.
It's the food that the soldiers

362
00:20:59,800 --> 00:21:02,200
have all over the world that
they don't have in Israel.

363
00:21:03,680 --> 00:21:07,120
So I told these people, I said
in Jerusalem, but I said,

364
00:21:07,120 --> 00:21:08,680
listen, I'm going to start
raising funds.

365
00:21:09,160 --> 00:21:12,160
We got this logo, beef up our
boys with the finger and the

366
00:21:12,160 --> 00:21:16,640
Israeli flag like we need you.
And we came up with this name

367
00:21:16,760 --> 00:21:21,120
for beef jerky.
Yeah, and beef up our boys.

368
00:21:21,120 --> 00:21:24,000
It's like bring energy to our
boys and connect them.

369
00:21:24,360 --> 00:21:28,440
Tonight we got connected with
the charity 5O1C3 Israeli

370
00:21:28,440 --> 00:21:30,000
charity.
Boom, done.

371
00:21:30,440 --> 00:21:32,880
Open the cause match page.
Cause match slash Beef up our

372
00:21:32,880 --> 00:21:34,160
boys.
Does it take a day or two?

373
00:21:34,680 --> 00:21:36,880
Even less.
It took it was a merit within

374
00:21:36,880 --> 00:21:38,920
like 1/2 hour.
OK, gotcha.

375
00:21:39,160 --> 00:21:40,600
Like everything happened like
this.

376
00:21:40,800 --> 00:21:42,800
There's a designer, the lay
Ruben.

377
00:21:42,800 --> 00:21:45,240
She does amazing work.
She's very, very busy.

378
00:21:45,520 --> 00:21:48,560
She's like, OK, done, 'cause
match.

379
00:21:48,640 --> 00:21:50,280
They're like, it's wartime.
I was on the phone with the

380
00:21:50,280 --> 00:21:53,720
owner of the company, done, the
charity done.

381
00:21:55,000 --> 00:21:57,760
I told the vendor, I said,
listen, start making.

382
00:21:58,080 --> 00:22:01,000
I said, I told the vendor, just
start making it.

383
00:22:01,880 --> 00:22:03,920
When I say go to the Max, you go
to the Max.

384
00:22:03,920 --> 00:22:06,640
That means I funded it enough
for you to make 1000 packages.

385
00:22:07,200 --> 00:22:11,000
So we started making it and the
group of Beit Shemesh started

386
00:22:11,000 --> 00:22:14,320
making it.
The the group of Beit Shemesh,

387
00:22:14,320 --> 00:22:19,440
they delivered about 500
packages, 600 packages by

388
00:22:19,440 --> 00:22:21,480
Thursday night.
I was like, you know what, I'm

389
00:22:21,480 --> 00:22:24,040
going to put a blessing on the
bag because this is wartime.

390
00:22:24,040 --> 00:22:27,560
You need blessings.
Chaconian Vero, that everything

391
00:22:27,560 --> 00:22:29,760
comes from God.
Everything's in God's word.

392
00:22:29,760 --> 00:22:32,400
Go and put it on the bag.
I'm like, I got to put a beef up

393
00:22:32,400 --> 00:22:34,120
our boys logo on this.
People know where they're

394
00:22:34,120 --> 00:22:35,600
getting it from.
They can ask for more.

395
00:22:36,200 --> 00:22:40,600
I also realized, and this is
kind of going into like, I don't

396
00:22:40,600 --> 00:22:45,600
want to sound negative, but I
realized that if one person

397
00:22:45,600 --> 00:22:48,760
doesn't own it, it's not going
to happen.

398
00:22:49,000 --> 00:22:50,720
There'll be 15 different
campaigns.

399
00:22:50,960 --> 00:22:52,840
There'll be substandard stuff
getting out there.

400
00:22:52,960 --> 00:22:55,160
One guy has got to say this is
important.

401
00:22:55,920 --> 00:22:58,400
I'm going to buy you out.
If you want to donate, you

402
00:22:58,400 --> 00:23:01,000
donate through me.
I'm taking nothing and we're

403
00:23:01,000 --> 00:23:02,520
going all that.
We're going to have the best.

404
00:23:02,680 --> 00:23:05,360
We're doing it.
And I did that, thank God.

405
00:23:06,000 --> 00:23:12,200
And we had within by Thursday
night, we had 500 packages in

406
00:23:12,200 --> 00:23:15,600
the local group and like shoot
people.

407
00:23:15,600 --> 00:23:18,000
Our parents were coming to my
house picking up bags.

408
00:23:18,480 --> 00:23:22,160
My son doesn't eat fish.
He's a commander in a unit.

409
00:23:22,200 --> 00:23:24,920
Can I get a few bags for him?
My son's hungry.

410
00:23:24,920 --> 00:23:26,920
This is ready.
Two weeks into the war almost

411
00:23:27,520 --> 00:23:30,080
people are finally able to
deliver to different places in

412
00:23:30,080 --> 00:23:31,880
the country.
He's starving.

413
00:23:32,040 --> 00:23:34,760
They need this.
Like the requests were insane.

414
00:23:35,160 --> 00:23:37,800
Like I from the way beginning,
I've always waiting for someone

415
00:23:37,800 --> 00:23:40,480
to say, boom, you mean you're
doing this?

416
00:23:41,040 --> 00:23:43,680
How much do you need?
I'm I'm letting you go to the

417
00:23:43,680 --> 00:23:45,120
Max.
I was always waiting from the

418
00:23:45,120 --> 00:23:48,240
way beginning someone to write,
to write the big checks and to

419
00:23:48,240 --> 00:23:51,560
be doing 3000 packages just a
day, which is 30 grand a day.

420
00:23:51,560 --> 00:23:55,560
I never got there though, but we
did OK, but not like I wanted

421
00:23:55,920 --> 00:24:00,280
like I hoped not like they need
whatever you're can't can't

422
00:24:00,280 --> 00:24:04,120
harbor on what what wasn't.
But there's always opportunity

423
00:24:04,120 --> 00:24:06,000
to do more and you feel bad you
didn't do more.

424
00:24:06,040 --> 00:24:11,240
I feel bad you do more.
So they I sent up so Friday

425
00:24:11,240 --> 00:24:15,200
morning, so Thursday night we
got a delivery at 2:00 in the

426
00:24:15,200 --> 00:24:19,280
morning of like 700 packages
from butchers cut in Jerusalem.

427
00:24:20,200 --> 00:24:23,400
And I, I got these stickers with
the blessings on it.

428
00:24:23,960 --> 00:24:29,000
And my son, my nephew, the two
delivery drivers at 2:00 in the

429
00:24:29,000 --> 00:24:34,480
morning till 5:30, put stickers
on bags, put the blessing and

430
00:24:34,480 --> 00:24:38,120
the beef up our boys stickers on
the bags. 6:00 in the morning, I

431
00:24:38,120 --> 00:24:41,280
drove up north with this Army
base, dropped it off, ended up

432
00:24:41,680 --> 00:24:44,320
meeting like Rambo, like
literally this guy's like, I

433
00:24:44,320 --> 00:24:47,120
can't have my picture taken even
with my face covered.

434
00:24:47,720 --> 00:24:49,800
My son accidentally took a
picture of like, you got to

435
00:24:49,800 --> 00:24:51,240
delete the picture.
You can't even have it on the

436
00:24:51,240 --> 00:24:53,000
phone.
We're like, we're like, you

437
00:24:53,000 --> 00:24:55,280
know, you know, we're delivering
something they don't have.

438
00:24:56,200 --> 00:24:59,240
We're given access that we
shouldn't necessarily have

439
00:24:59,240 --> 00:25:01,120
because we're, we're like, we're
part of their effort.

440
00:25:01,120 --> 00:25:02,720
We're with them.
Yeah.

441
00:25:03,360 --> 00:25:07,400
And so fine went into the
Shabbos, the second week of the

442
00:25:07,400 --> 00:25:08,760
war.
Things are calming down.

443
00:25:08,760 --> 00:25:11,280
We're nervous.
We're scared because we saw what

444
00:25:11,280 --> 00:25:13,800
was going on in the north.
We saw what Hezbollah was

445
00:25:13,800 --> 00:25:16,680
prepared to do.
And Iran, we saw the this like,

446
00:25:16,720 --> 00:25:20,320
thank God things have developed
slowly where Israel was able to

447
00:25:20,320 --> 00:25:22,800
kind of beat their enemy before
they got to us.

448
00:25:23,200 --> 00:25:26,400
But we were scared the first
second week of the war that Iran

449
00:25:26,400 --> 00:25:28,880
was going to get involved and
Hezbollah would get involved

450
00:25:28,880 --> 00:25:32,200
with the borders and everything
and seven fronts in one minute.

451
00:25:32,240 --> 00:25:34,640
It could have been insane, could
have been insane.

452
00:25:34,880 --> 00:25:37,280
But thank God, you know, God's
in charge of things.

453
00:25:37,640 --> 00:25:44,040
And Saturday night I get a call.
Saturday night I get a call.

454
00:25:44,800 --> 00:25:48,680
This guy tells me that I had, he
had taken a few 100 bags down

455
00:25:48,880 --> 00:25:51,400
into Gaza.
These are ground troops that

456
00:25:51,400 --> 00:25:57,040
went before the ground invasion.
They, they had, they had guys

457
00:25:57,160 --> 00:26:00,120
advance units going in.
And the guy's like, listen, take

458
00:26:00,120 --> 00:26:05,800
all the money you raised for me.
Take all the equipment that you

459
00:26:05,800 --> 00:26:09,040
have for me, 'cause he had like
convoys of cars set up for

460
00:26:09,040 --> 00:26:11,040
people.
And this guy's story, by the

461
00:26:11,040 --> 00:26:14,160
way, this guy's David Gancher
are people of Israel.

462
00:26:14,160 --> 00:26:18,240
He, his story was he was sitting
at his, at his table, his

463
00:26:18,240 --> 00:26:23,600
holiday table, 10 people at the
table by the end of the meal

464
00:26:24,200 --> 00:26:26,200
this October 7th was just him
and his wife.

465
00:26:26,920 --> 00:26:30,520
He's like, we got to help them.
So right after the, the Sabbath,

466
00:26:30,920 --> 00:26:32,880
he reached out to some people.
He started helping.

467
00:26:32,880 --> 00:26:34,440
Word got out that he's able to
help.

468
00:26:35,120 --> 00:26:38,720
So all of a sudden money charter
coming in to him, request

469
00:26:38,720 --> 00:26:41,200
started coming in to him
volunteers and he was delivering

470
00:26:41,200 --> 00:26:46,200
crazy quantity stuff all over.
So he he had sent a bunch of

471
00:26:46,200 --> 00:26:48,640
stuff into Gaza and the guys
like, take all the stuff.

472
00:26:49,240 --> 00:26:51,560
Beef jerky is what we need.
The army's not going to get it

473
00:26:51,560 --> 00:26:53,000
to us.
It's the most important thing

474
00:26:53,000 --> 00:26:54,720
for us.
This is what we need.

475
00:26:55,240 --> 00:26:57,560
And he said, you won't believe
it because he tried reaching out

476
00:26:57,560 --> 00:26:59,760
to other people to get sponsors
for the project.

477
00:26:59,760 --> 00:27:01,040
And they're like, this is
ridiculous.

478
00:27:01,760 --> 00:27:04,000
This is the stupidest thing I've
ever heard of.

479
00:27:05,720 --> 00:27:07,880
Like, this is so stupid.
Like, and I've heard that many

480
00:27:07,880 --> 00:27:11,560
times throughout.
Now, finally, I have answers

481
00:27:12,040 --> 00:27:13,880
like, yeah, it is the most
important thing.

482
00:27:14,720 --> 00:27:17,120
Yes.
Getting food in the hands of

483
00:27:17,120 --> 00:27:19,640
soldiers is more important than
anything else you can give a

484
00:27:19,640 --> 00:27:22,320
soldier.
And we're not talking about a

485
00:27:22,320 --> 00:27:24,680
guy on a base.
Here's a case of beef jerky.

486
00:27:24,680 --> 00:27:26,360
You're a soldier here at a guard
point.

487
00:27:27,000 --> 00:27:29,680
Enjoy it.
We're talking about the guys who

488
00:27:29,680 --> 00:27:32,040
value every oz they take with
them.

489
00:27:32,840 --> 00:27:34,960
They take less bullets because
they're taking more food.

490
00:27:36,040 --> 00:27:38,400
That makes a difference.
You know, this is the real guys,

491
00:27:38,440 --> 00:27:41,120
the real deal.
Not that everyone does their

492
00:27:41,120 --> 00:27:47,440
part is is is important.
So when that happened, I ran to

493
00:27:47,440 --> 00:27:49,040
the social hall of the
synagogue.

494
00:27:49,280 --> 00:27:50,800
I heard this message on Saturday
night.

495
00:27:51,480 --> 00:27:55,320
I hired 4 chefs.
I'm like, listen, you're doing

496
00:27:55,320 --> 00:27:59,360
it for free, but tell me how
much you need to support your

497
00:27:59,360 --> 00:28:01,440
family that you could do this.
I'm not telling you how many

498
00:28:01,480 --> 00:28:03,640
hours a day to work.
I'm not telling you how to do

499
00:28:03,640 --> 00:28:05,760
it.
They each gave me a number.

500
00:28:05,880 --> 00:28:07,280
I said, fine, that's what you're
getting.

501
00:28:08,440 --> 00:28:11,720
And I remember Sunday morning
waking up, I'm like, Oh my God,

502
00:28:11,720 --> 00:28:14,560
what did I just do?
I hired 4 chefs.

503
00:28:14,920 --> 00:28:16,440
I moved someone's equipment
over.

504
00:28:16,800 --> 00:28:20,560
And I remember thinking also
like Saturday night at 12:00 at

505
00:28:20,560 --> 00:28:24,480
night, I had to get this to move
this guy's oven from his, from

506
00:28:24,480 --> 00:28:27,920
his catering kitchen into the
synagogue social hall kitchen.

507
00:28:28,600 --> 00:28:30,800
And, and I'm like, it's like,
this is an emergency.

508
00:28:31,560 --> 00:28:33,880
This is an emergency.
Like I'm losing my mind.

509
00:28:34,400 --> 00:28:36,640
Like I called like an ambulet
company.

510
00:28:36,640 --> 00:28:37,960
They're like, this is not an
emergency.

511
00:28:37,960 --> 00:28:39,920
I'm like, no, no, it is.
Finally we got it.

512
00:28:39,960 --> 00:28:43,400
We moved it over and and I
remember waking up Sunday

513
00:28:43,400 --> 00:28:48,200
morning, I got to pick at 3 woke
up at like 9/30, 10:00 and I'm

514
00:28:48,200 --> 00:28:51,480
like, what did I do?
Woke up in a cold sweat.

515
00:28:51,480 --> 00:28:53,360
I'm like I just, I'm like I lost
it.

516
00:28:53,360 --> 00:28:55,440
I'm nuts.
The workout to my head, the

517
00:28:55,440 --> 00:28:57,520
trial or something.
I hired 4 chefs.

518
00:28:57,520 --> 00:28:58,600
I moved people in the middle of
the night.

519
00:28:58,600 --> 00:29:00,000
I convinced people of all these
things.

520
00:29:00,400 --> 00:29:03,040
I'm negotiating meat orders like
what is wrong with me?

521
00:29:03,040 --> 00:29:04,160
I lost it.
I lost it.

522
00:29:04,480 --> 00:29:06,640
These chefs are going to be by
my house in a few minutes

523
00:29:07,000 --> 00:29:08,960
freaking out.
So what?

524
00:29:08,960 --> 00:29:11,000
I had a campaign in a race like
30 grand.

525
00:29:11,480 --> 00:29:13,640
So what, that's enough money for
two days.

526
00:29:13,680 --> 00:29:18,800
Like what am I thinking?
I go into the social hall and

527
00:29:19,080 --> 00:29:23,360
there's like 250 people there.
There's gap used students,

528
00:29:23,360 --> 00:29:27,120
there's local people, people are
cutting the meat, preparing it,

529
00:29:27,560 --> 00:29:29,600
donating.
We're seeing miracles.

530
00:29:29,600 --> 00:29:31,640
So many stories.
Like we have like a whole hour

531
00:29:31,640 --> 00:29:33,960
and a half with just miracles
that happened throughout this

532
00:29:33,960 --> 00:29:40,440
project.
And so we we had that and then a

533
00:29:40,440 --> 00:29:45,920
few months into the project, the
we got a vendor in Jerusalem who

534
00:29:45,920 --> 00:29:51,280
had a proper beef jerky company
with the Ministry of Health with

535
00:29:51,280 --> 00:29:55,400
the top level of kosher, but he
couldn't package it.

536
00:29:56,120 --> 00:29:58,840
So we set up an offsite
packaging facility using

537
00:29:58,840 --> 00:30:03,120
volunteers with his rabbi.
So you'd get, so you'd get you.

538
00:30:03,240 --> 00:30:05,800
You'd make the meet in the in.
The he would make, the he would

539
00:30:05,960 --> 00:30:07,200
go.
So we had, so beginning, we

540
00:30:07,200 --> 00:30:10,720
started the social law, Yeah.
And then the synagogue started

541
00:30:10,720 --> 00:30:13,680
smelling like beef jerky.
We put a vent system in the

542
00:30:13,680 --> 00:30:15,920
kitchen.
It still smelled like beef

543
00:30:15,920 --> 00:30:19,120
jerky.
Like I'm like, I can't.

544
00:30:19,120 --> 00:30:21,640
Like I'm going to be scrubbing
the carpets of the, of the

545
00:30:21,640 --> 00:30:22,640
synagogue.
Like I can't.

546
00:30:22,680 --> 00:30:27,760
It's just not, not to.
Then we ended up we were, so we

547
00:30:27,760 --> 00:30:32,000
had volunteers packaging in the
synagogue for a few weeks, but

548
00:30:32,000 --> 00:30:36,160
we had, we were making it in the
synagogue kitchen for a week and

549
00:30:36,160 --> 00:30:38,520
then we moved not very long.
Then we moved to a catering

550
00:30:38,520 --> 00:30:42,160
kitchen at Yeshiva Reishi.
Happens to be Friday.

551
00:30:42,920 --> 00:30:47,920
Friday morning, Rabbi Marcus and
his wife and his kids are

552
00:30:47,920 --> 00:30:51,720
packaging and this Javari Rav
Donnie.

553
00:30:52,600 --> 00:30:56,440
Donnie Yeah of.
Course and and and the and the

554
00:30:56,800 --> 00:30:58,520
one of the heads of the
synagogue comes and she's like

555
00:30:58,520 --> 00:31:02,120
listen, like the whole the whole
place smells like beef jerky

556
00:31:02,320 --> 00:31:04,560
like your fan is your fent is
not working.

557
00:31:04,560 --> 00:31:08,160
It's not doing it like like you
could do this for a few another

558
00:31:08,160 --> 00:31:09,800
week or so.
I'm like, we got to get out of

559
00:31:09,800 --> 00:31:13,160
here now.
So Donnie's like, listen,

560
00:31:13,160 --> 00:31:18,160
there's no catering going on in
the sure in the in the yeshiva

561
00:31:18,600 --> 00:31:21,360
in the gap year.
So come to us.

562
00:31:22,640 --> 00:31:25,320
Moved everything over there.
Up the hill.

563
00:31:25,640 --> 00:31:29,600
Up the hill and it was just
like, it was like, like so many

564
00:31:29,600 --> 00:31:32,200
things like that.
And then we got this great

565
00:31:32,200 --> 00:31:36,800
vendor in Jerusalem who's like
French trained Russian

566
00:31:37,240 --> 00:31:42,120
charcuterie, beef jerky expert
and but he couldn't package it.

567
00:31:42,120 --> 00:31:46,200
So he was selling us these 5K
bags of beef jerky and we were

568
00:31:46,200 --> 00:31:49,040
packaging it with volunteers.
What's 5K again?

569
00:31:49,120 --> 00:31:52,920
What is that convert it to?
Pounds 10 lbs. 10 lbs OK and 10

570
00:31:52,960 --> 00:31:55,240
and typically speaking, how
much, how much is in a how much?

571
00:31:55,240 --> 00:31:57,160
What's a personalized size of?
Jerky.

572
00:31:57,240 --> 00:32:02,400
So jerky just around 2 ounces is
is like 32 grams of protein.

573
00:32:02,760 --> 00:32:05,040
So that's like a serving.
OK.

574
00:32:05,560 --> 00:32:08,120
And that's like how much did.
Each person get out of that 10

575
00:32:08,120 --> 00:32:08,520
LB.
How many?

576
00:32:08,680 --> 00:32:10,960
How many things does that 10 LB
of jerky make?

577
00:32:11,320 --> 00:32:17,360
So you're talking about about
what is that this, this 8 oz.

578
00:32:17,480 --> 00:32:25,600
So basically it's you're talking
about 8080 packages of beef.

579
00:32:25,640 --> 00:32:28,440
Jerky. 10 lbs of jerky is 80
packages.

580
00:32:28,600 --> 00:32:34,440
Right, but your 10 lbs of jerky,
by the way, is 30 lbs of meat is

581
00:32:34,440 --> 00:32:36,280
20 to 30.
Pounds meat so dehydrated.

582
00:32:36,280 --> 00:32:38,480
Because it's dried, because
you're taking the water out.

583
00:32:38,480 --> 00:32:41,600
Yeah.
So it gets like, saves the

584
00:32:41,600 --> 00:32:44,240
protein.
It's valuable.

585
00:32:44,240 --> 00:32:46,400
It's really valuable.
Yeah, yeah, yeah.

586
00:32:47,320 --> 00:32:51,720
And So what ends up happening is
we.

587
00:32:52,600 --> 00:32:54,680
So by the way, I'll just say
something that's just pop may

588
00:32:54,680 --> 00:32:58,880
talk about the value of it.
Like about 3 weeks ago, this

589
00:32:58,880 --> 00:33:01,880
lady calls me up.
She's like, can you get beef

590
00:33:01,880 --> 00:33:04,920
jerky for my husband?
I'm like, sure.

591
00:33:05,320 --> 00:33:06,680
She's like, how does it work?
It's free.

592
00:33:06,720 --> 00:33:08,720
How many guys?
Whatever it is, let's get it to

593
00:33:08,720 --> 00:33:09,920
him.
She's like, what's the story?

594
00:33:09,920 --> 00:33:13,760
Story is this guy her husband is
one of the first troops that

595
00:33:13,760 --> 00:33:18,680
went into Gaza a few weeks ago
and they went to a new area and

596
00:33:19,000 --> 00:33:21,400
they had a little generator with
them but the generator didn't

597
00:33:21,400 --> 00:33:23,640
work so the fridge all their
food in the refrigerator went

598
00:33:23,640 --> 00:33:26,800
bad their food delivery didn't
show up to one in the morning

599
00:33:27,000 --> 00:33:30,000
for security reasons and the
food they got was bad they

600
00:33:30,000 --> 00:33:32,520
literally ate rice and these
talk about these aren't guys

601
00:33:32,520 --> 00:33:35,000
sitting around these are guys
carrying 60 lbs in their back

602
00:33:35,480 --> 00:33:40,520
advance units like and she's and
she's like he really needs this

603
00:33:41,080 --> 00:33:46,000
and actually today she she she
works for a nonprofit and she

604
00:33:46,520 --> 00:33:50,800
sent out grant applications on
our behalf to a bunch of

605
00:33:50,800 --> 00:33:54,520
organizations and foundations to
to sponsor us like this is

606
00:33:54,520 --> 00:33:56,240
really that's a lot of.
Work because that, that, that,

607
00:33:56,280 --> 00:33:58,720
that, that, that administrative
stuff that's hard to navigate

608
00:33:59,000 --> 00:34:01,280
can be so valuable when you
figure out how to how to, how to

609
00:34:01,280 --> 00:34:03,560
make your way through it.
Yeah.

610
00:34:03,600 --> 00:34:06,160
So this is just an example of
like the need and how like

611
00:34:06,160 --> 00:34:08,679
things work out.
So then, so we had this guy in

612
00:34:08,679 --> 00:34:11,920
Jerusalem and we had volunteers
from all over the world,

613
00:34:11,920 --> 00:34:15,840
thousands of volunteers, and
then he went out of business.

614
00:34:16,719 --> 00:34:19,040
So then we found them even.
If you give him all these

615
00:34:19,080 --> 00:34:20,960
orders.
Yeah, 'cause we weren't given

616
00:34:21,040 --> 00:34:22,880
that much orders and it was
right.

617
00:34:22,880 --> 00:34:25,800
Let's just say it's, it's also
beef jerky is a tough business.

618
00:34:25,800 --> 00:34:29,440
If you're not doing it at scale,
there's no money in it.

619
00:34:29,760 --> 00:34:32,520
Like right there.
It's a, it's a volume.

620
00:34:32,600 --> 00:34:35,000
It's a volume proposition.
Yeah, yeah, yeah, yeah.

621
00:34:35,199 --> 00:34:39,040
Gotcha.
So and then, so then we were, we

622
00:34:39,040 --> 00:34:42,560
had these vendors in America, we
got some of them licensed to

623
00:34:42,560 --> 00:34:44,760
import, but we couldn't get the
rabbi license.

624
00:34:44,760 --> 00:34:49,440
This is top products from US
kosher US beef jerky factories.

625
00:34:50,120 --> 00:34:53,239
And what was the what was the
problem with with the overlap

626
00:34:53,239 --> 00:34:57,240
between coming from the states,
the, the, the kosher or the?

627
00:34:58,200 --> 00:35:00,960
So part of it, part of it is, is
like, I hate to say it's like a

628
00:35:00,960 --> 00:35:05,520
bit of a Gray area.
Meaning, let's say you want to

629
00:35:05,520 --> 00:35:08,760
sponsor beef jerky, this guy's
willing to make it at cost.

630
00:35:08,800 --> 00:35:11,120
This other guy's willing to
bring it, this other guy needs

631
00:35:11,120 --> 00:35:13,600
it.
So I'm like, here, go ahead.

632
00:35:13,600 --> 00:35:16,880
You guys meet each other and you
do it like you can't really do

633
00:35:16,880 --> 00:35:18,240
that at scale.
And it's.

634
00:35:18,280 --> 00:35:20,960
So we tried getting these
vendors license, but the

635
00:35:20,960 --> 00:35:23,600
resistance that was very, it's
bureaucratic.

636
00:35:23,600 --> 00:35:25,320
You're talking about bringing in
a new food product.

637
00:35:25,360 --> 00:35:28,960
Even if you advance the process
times 10, it's challenging.

638
00:35:29,680 --> 00:35:37,320
So so then I found the factory
next to Gaza, found a factory

639
00:35:37,960 --> 00:35:39,480
next to Gaza.
What kind of a beef?

640
00:35:39,480 --> 00:35:45,840
Factory a meat a beautiful meat
fish processing facility.

641
00:35:45,840 --> 00:35:48,120
They had fresh fish founds
outside.

642
00:35:48,960 --> 00:35:54,920
They were like high end the
places done to the tea and

643
00:35:54,920 --> 00:35:55,960
October 7th.
Came when?

644
00:35:56,040 --> 00:35:59,600
When was it built?
So the place originally was

645
00:35:59,600 --> 00:36:04,520
built in the 40s, Nineteen 40s,
but the, this, this iteration of

646
00:36:04,520 --> 00:36:08,560
the facility was built maybe 15
years ago. state-of-the-art,

647
00:36:08,920 --> 00:36:11,720
gorgeous drink, anything you
could imagine.

648
00:36:11,720 --> 00:36:15,840
It's there like, like everything
you would need in a professional

649
00:36:15,840 --> 00:36:19,560
facility is there with the
agricultural ministry licenses

650
00:36:19,600 --> 00:36:22,840
and the kosher licenses and the
logistics, the docking bays, the

651
00:36:22,840 --> 00:36:24,720
refrigerators, anything you
could imagine.

652
00:36:25,760 --> 00:36:31,040
And October 7th, it closed.
Over 100 of their customers were

653
00:36:31,040 --> 00:36:34,520
murdered October 7th.
One of their one of their

654
00:36:34,520 --> 00:36:37,320
employees at the time they
weren't there but they were in

655
00:36:37,320 --> 00:36:42,440
the surrounding area.
All their all their staff was

656
00:36:42,440 --> 00:36:46,240
one of their staff was a hostage
a few one of them was far as I

657
00:36:46,240 --> 00:36:49,120
went to visit her home totally
obliterated her whole town.

658
00:36:49,120 --> 00:36:54,200
She was saved by a miracle in
her in her shelter, her husband.

659
00:36:54,200 --> 00:36:55,920
She told me this.
I went into her shelter and her

660
00:36:56,240 --> 00:36:58,120
her husband basically her and
her two kids.

661
00:36:59,040 --> 00:37:03,440
Her husband went into shock.
He couldn't move all day.

662
00:37:04,720 --> 00:37:09,400
And the way her, her, her
shelter was situated is there

663
00:37:09,400 --> 00:37:11,240
was like A at the end of a
narrow hallway.

664
00:37:11,240 --> 00:37:15,080
So if someone tried shooting
into the door, it would ricochet

665
00:37:15,080 --> 00:37:18,800
back into them.
So and then she found this

666
00:37:18,800 --> 00:37:23,480
wooden spindle from Holland that
she got as a child and she used

667
00:37:23,480 --> 00:37:28,240
that in a sweater to, to hold
physically hold the door shut.

668
00:37:29,600 --> 00:37:34,320
And she heard her neighbors
being murdered, Her home was

669
00:37:34,320 --> 00:37:38,560
destroyed.
Her home was a grenade was sent

670
00:37:38,560 --> 00:37:43,520
into her house below marks
everywhere like total

671
00:37:43,520 --> 00:37:48,480
destruction.
And then she's the head of of

672
00:37:48,480 --> 00:37:52,920
orders for this guy's company.
She was in there for 12 hours.

673
00:37:52,920 --> 00:37:55,040
Her story's insane.
I'll tell you one crazy thing

674
00:37:55,040 --> 00:37:59,960
she showed me is her dad had
passed away two years before and

675
00:38:00,280 --> 00:38:03,080
she goes into her house a few
weeks after this to get some

676
00:38:03,080 --> 00:38:06,120
stuff and the picture of her the
house is destroyed.

677
00:38:08,360 --> 00:38:11,160
But on the table is the picture
of her dad face up.

678
00:38:12,000 --> 00:38:16,640
It on the picture is a block
kids toy block of heart.

679
00:38:17,880 --> 00:38:19,760
It's on the picture.
She showed it to me.

680
00:38:22,000 --> 00:38:25,120
You know, like sometimes there's
things that are just like too

681
00:38:25,120 --> 00:38:28,440
much.
And so this factory was vacant

682
00:38:29,040 --> 00:38:31,320
and I had some vendors who's
going to go in there, open a

683
00:38:31,320 --> 00:38:34,920
whole business and went, great,
we'll raise funds and your first

684
00:38:34,920 --> 00:38:37,080
orders will be for the soldiers.
But no, no, we need to order

685
00:38:37,080 --> 00:38:38,560
equipment.
It's going to take a year.

686
00:38:39,320 --> 00:38:42,200
What ends up happening is they
back out.

687
00:38:42,480 --> 00:38:45,240
In the meantime, my background
is in logistics.

688
00:38:46,600 --> 00:38:50,360
So I'm like, OK, I'll go through
the steps, fill out the

689
00:38:50,360 --> 00:38:54,480
paperwork, get the place
licensed, meet the rabbis, meet

690
00:38:54,480 --> 00:38:57,120
the vendors, the food
technologists.

691
00:38:57,400 --> 00:39:00,040
Just move forward.
Just move forward.

692
00:39:01,080 --> 00:39:04,880
And within miracles, like
literally miracles.

693
00:39:04,880 --> 00:39:08,200
And everyone we're interfacing
with is someone who was impacted

694
00:39:08,200 --> 00:39:11,160
by the war, someone who lives in
the area, was impacted by the

695
00:39:11,160 --> 00:39:14,760
war.
And so we got licensed.

696
00:39:14,840 --> 00:39:18,600
We started the process maybe
October 24.

697
00:39:19,000 --> 00:39:23,880
By November, mid November we got
approved, which is insane to get

698
00:39:23,880 --> 00:39:25,800
like a whole new product
license.

699
00:39:26,680 --> 00:39:31,840
And by February we were up and
running, making batches and we

700
00:39:31,840 --> 00:39:35,600
decided to be gluten free, of
course, because always go for

701
00:39:35,600 --> 00:39:36,080
the how much?
Easier.

702
00:39:36,120 --> 00:39:38,760
How much harder is that to do
with jerky?

703
00:39:38,760 --> 00:39:40,280
Is it just about the ingredients
at?

704
00:39:40,400 --> 00:39:43,040
That point it's ingredients.
Ingredients, yeah, yeah.

705
00:39:43,120 --> 00:39:44,760
So.
Like the core of the core of it

706
00:39:44,760 --> 00:39:46,400
should be pretty easy to make
gluten free, right?

707
00:39:46,440 --> 00:39:47,440
Right.
But you're not using.

708
00:39:47,440 --> 00:39:50,160
But also part of the thing that
was because we went gluten free

709
00:39:50,160 --> 00:39:52,560
and because we decided we were
going to be kosher for Passover

710
00:39:53,240 --> 00:39:56,280
and we were limited, very, very
limited in our ingredients.

711
00:39:56,320 --> 00:40:01,760
In the meantime, world class
vendors got in touch with us and

712
00:40:01,760 --> 00:40:06,040
they gave us some secrets of how
to make high quality beef Jerk.

713
00:40:07,520 --> 00:40:13,160
Basically, little science is
that water activity level below

714
00:40:13,160 --> 00:40:17,920
.85, like 1 is liquid, .6 is a
cracker.

715
00:40:19,600 --> 00:40:22,200
A cracker doesn't give
refrigeration, doesn't really

716
00:40:22,200 --> 00:40:23,960
need to be packaged, it won't go
back.

717
00:40:26,040 --> 00:40:29,120
So .85 is where you want your
beef jerky.

718
00:40:29,400 --> 00:40:32,080
Below that, it's safe to have
beef jerky.

719
00:40:32,480 --> 00:40:36,920
It'll last.
But really, there's secrets.

720
00:40:37,240 --> 00:40:39,680
And the lower it is, the true,
the drier and chewier it is.

721
00:40:39,960 --> 00:40:42,920
The dry the that isn't true, but
the lower it is, the more stable

722
00:40:42,920 --> 00:40:45,880
it is, the drier it is.
But there's secrets.

723
00:40:45,880 --> 00:40:49,240
So you so the the minimum is
.85, but it could go lower than

724
00:40:49,240 --> 00:40:53,400
that.
Right, and the real like, like

725
00:40:53,480 --> 00:40:56,920
cowboy jerky, like the
traditional American beef jerky

726
00:40:57,320 --> 00:41:01,040
is at like around .7.
Gotcha.

727
00:41:01,360 --> 00:41:02,280
OK.
So it's really almost.

728
00:41:02,280 --> 00:41:05,280
A good cracker.
But what happens is, is that

729
00:41:05,320 --> 00:41:08,560
there's some secret ingredients,
specifically honey.

730
00:41:09,120 --> 00:41:11,160
I'll just tell you because let
people know how to do it.

731
00:41:11,880 --> 00:41:15,480
Specifically honey that takes
away the moisture and it

732
00:41:15,480 --> 00:41:18,040
naturally kills bacteria.
It's very expensive.

733
00:41:18,040 --> 00:41:19,400
You're talking about organic
honey.

734
00:41:19,640 --> 00:41:23,400
We're using pure organic honey
and we're using pure.

735
00:41:23,480 --> 00:41:26,520
You want a low pH, so we're
using pure lemon juice.

736
00:41:26,520 --> 00:41:29,520
We get lemon juice in these
little bottles, little glass

737
00:41:29,520 --> 00:41:31,200
bottles.
Commercially, they sell them in

738
00:41:31,200 --> 00:41:34,240
little glass bottles like you're
talking about pure.

739
00:41:34,240 --> 00:41:36,640
There's no preserves in the
lemon juice 'cause it's pure

740
00:41:36,640 --> 00:41:40,440
lemon juice.
And we're using pure ingredients

741
00:41:40,480 --> 00:41:42,600
and we put it online and we got
people respond.

742
00:41:42,600 --> 00:41:47,720
I was on on day start Christian
television and people got in

743
00:41:47,720 --> 00:41:50,720
touch with us and they're like,
use this ingredient, use that

744
00:41:50,720 --> 00:41:52,960
ingredient, do it this way, do
it that way.

745
00:41:54,080 --> 00:42:00,800
And we ended up just by miracles
have a very thin, very dry

746
00:42:01,320 --> 00:42:04,280
product.
It it's a chip.

747
00:42:04,840 --> 00:42:07,200
It's like a potato chip made out
of meat.

748
00:42:07,520 --> 00:42:09,480
Is it really?
You know, like a potato chip you

749
00:42:09,480 --> 00:42:11,960
put in your mouth for a few
seconds and it kind of melts.

750
00:42:12,960 --> 00:42:16,000
Yeah, it's the same thing.
It melts.

751
00:42:16,680 --> 00:42:19,400
It's America.
And part of it is, is, listen,

752
00:42:19,400 --> 00:42:22,840
if I'm doing a commercial
venture, then, yeah, you might

753
00:42:22,840 --> 00:42:25,400
take two years and scientists to
get the perfect product.

754
00:42:26,080 --> 00:42:31,120
But if I'm delivering God's
children his food, then the

755
00:42:31,120 --> 00:42:33,800
products I want to buy that I
shouldn't buy, I won't be able

756
00:42:33,800 --> 00:42:38,080
to get the things I need will
come my way and they'll come my

757
00:42:38,080 --> 00:42:40,960
way in style.
And that's exactly what

758
00:42:40,960 --> 00:42:43,760
happened.
And like even today I saw these

759
00:42:43,760 --> 00:42:46,720
bunch of these special forces
soldiers, I'm like, try this.

760
00:42:47,480 --> 00:42:50,280
And one of the commanders there
was this, this guy who's in this

761
00:42:50,280 --> 00:42:52,880
advance gallon blow, blow stuff
up unit.

762
00:42:53,560 --> 00:42:57,840
He's like, they're, they're
sapped, they're bomb disposal

763
00:42:57,840 --> 00:42:59,880
units, whatever they call.
But they, they do that deep

764
00:42:59,880 --> 00:43:02,200
inside the combat zone.
So they're like fighters and

765
00:43:02,200 --> 00:43:04,880
bomb units and they're carrying
explosives with them.

766
00:43:04,880 --> 00:43:06,640
It's like insane what these guys
do.

767
00:43:07,560 --> 00:43:10,600
And he's like a soldier could
carry one bag of beef jerky,

768
00:43:10,600 --> 00:43:14,400
could be all he eats in a day
'cause they're working so hard

769
00:43:14,400 --> 00:43:15,880
and has all the protein they
need.

770
00:43:15,880 --> 00:43:18,480
And he's like any stuff salts
you need to cut out.

771
00:43:18,480 --> 00:43:20,440
I need no flavors.
It's got to have just a little

772
00:43:20,440 --> 00:43:23,880
bit of flavors.
So it's tasty, but no heavy

773
00:43:23,880 --> 00:43:26,040
flavors 'cause you can't get
acid reflux.

774
00:43:26,040 --> 00:43:27,440
You need to like, this is what
you're eating.

775
00:43:27,440 --> 00:43:29,920
This is your protein food.
This is army food.

776
00:43:30,200 --> 00:43:34,480
Heavy clean.
And yeah, and, and and this

777
00:43:34,680 --> 00:43:37,080
bunch of soldiers there, he had,
he was recruiting new soldiers.

778
00:43:37,080 --> 00:43:40,120
I have to bump into him and he's
like, try this.

779
00:43:40,120 --> 00:43:42,360
He's like everyone of you is
going to carry a few bags of

780
00:43:42,360 --> 00:43:45,360
beef up our boys beef jerky in
your vest because that's your

781
00:43:45,360 --> 00:43:47,560
emergency food.
Don't just eat it plain.

782
00:43:47,560 --> 00:43:50,160
And the guy's like, I don't like
beef jerky, I don't like it,

783
00:43:50,240 --> 00:43:52,520
it's not good, blah, blah, blah.
It's not my thing.

784
00:43:53,080 --> 00:43:56,000
I might try this.
So whoa, he tries.

785
00:43:56,000 --> 00:43:59,000
It melts in his mouth.
He's like, this is not beef

786
00:43:59,000 --> 00:44:02,280
jerky, this is good, this is
good.

787
00:44:02,920 --> 00:44:05,520
This is just meat.
This, this is tasty.

788
00:44:05,520 --> 00:44:07,400
And there's honey and the salt.
It's just boom.

789
00:44:08,000 --> 00:44:09,760
And he'd give it out to his
friends and they're all like,

790
00:44:09,760 --> 00:44:15,520
this is great.
And so that's the story, how we

791
00:44:15,520 --> 00:44:26,480
went from requests, yeah.
So how that's the whole process

792
00:44:26,480 --> 00:44:31,560
is awesome.
The so has have operations like

793
00:44:31,560 --> 00:44:34,720
had to ramp up significantly or
did are they just go, are they

794
00:44:34,720 --> 00:44:36,880
almost like in waves
periodically or has it become a

795
00:44:36,880 --> 00:44:39,880
new standard that everyone just
kind of got like the soldiers

796
00:44:40,000 --> 00:44:43,080
just use it now, you know, like
let's say with God's help, the

797
00:44:43,080 --> 00:44:46,600
war ends tomorrow.
You know, is it going to become

798
00:44:46,600 --> 00:44:49,000
just a flagship thing?
Like, OK, listen, like now that

799
00:44:49,000 --> 00:44:50,760
like it's available for
soldiers, it's just going to

800
00:44:50,760 --> 00:44:53,360
continue funding and not
funding, but you know, being

801
00:44:53,360 --> 00:44:55,160
provided for soldiers in
general.

802
00:44:55,160 --> 00:44:57,240
Or is this like an operation
just for wartime?

803
00:44:57,240 --> 00:45:00,200
What do you think?
So part of what my objective

804
00:45:00,200 --> 00:45:02,480
from the beginning was
threefold.

805
00:45:02,480 --> 00:45:04,840
One, it's an emergency thing.
The soldiers need it.

806
00:45:04,840 --> 00:45:07,360
We got to get it to them.
They want it.

807
00:45:07,360 --> 00:45:09,960
Even if they just enjoy it is
enough of a reason to do it.

808
00:45:10,520 --> 00:45:13,560
But the fact that they're saying
this is what I need, this is

809
00:45:13,560 --> 00:45:17,040
important, Even how many stories
I've gotten where people say I

810
00:45:17,040 --> 00:45:20,040
saved their lives, Like
literally you saved not my life,

811
00:45:20,600 --> 00:45:24,720
my unit's life.
Because of, because there was

812
00:45:24,720 --> 00:45:27,000
just nothing to eat, or because.
What?

813
00:45:27,880 --> 00:45:31,880
Because when you're fighting,
you need to be alert.

814
00:45:32,280 --> 00:45:35,720
It's not a fast day.
You're not in class between

815
00:45:35,720 --> 00:45:37,320
lectures.
You're not sitting at the office

816
00:45:37,320 --> 00:45:38,800
saying I'm going out to dinner
tonight.

817
00:45:39,560 --> 00:45:43,280
Yeah, you're in a tank under
fire.

818
00:45:43,720 --> 00:45:45,960
You go in, you don't open that
tank door.

819
00:45:45,960 --> 00:45:47,760
You poop in the tank.
You eat in the tank.

820
00:45:47,760 --> 00:45:49,640
You don't leave that tank.
You smoke in the tank.

821
00:45:49,640 --> 00:45:52,640
You don't open that door until
you can.

822
00:45:53,800 --> 00:45:58,200
And if your supply chain, if
your expectations are off, you

823
00:45:58,200 --> 00:46:01,960
have an emergency food.
And that's what these guys had.

824
00:46:02,560 --> 00:46:05,120
Did I lose you for a second?
Yeah, you lost me for a second.

825
00:46:05,120 --> 00:46:06,920
You said you can't open that
door until unless you can.

826
00:46:07,520 --> 00:46:11,280
And then this, this then so you
have situations where you're

827
00:46:11,280 --> 00:46:13,640
emergency food.
There was a unit, A search and

828
00:46:13,640 --> 00:46:16,480
rescue unit, not exactly the
unit you'd think that would need

829
00:46:16,480 --> 00:46:19,760
emergency food.
And but they're fun, they like

830
00:46:19,760 --> 00:46:21,480
it.
They go on a long missions.

831
00:46:21,520 --> 00:46:22,880
They came to my house.
They said, you know, what

832
00:46:22,880 --> 00:46:27,440
happened is the place we went to
in the north, the road got

833
00:46:27,440 --> 00:46:30,240
bombed and the area was very
dangerous.

834
00:46:30,560 --> 00:46:33,840
And they're like, you're not
getting supplies for 36 hours.

835
00:46:35,160 --> 00:46:38,680
They have food for 12, but then
the commander's like, wait a

836
00:46:38,680 --> 00:46:42,320
minute, I picked up from client
beef up our boys.

837
00:46:42,440 --> 00:46:43,840
I picked up.
No way.

838
00:46:43,840 --> 00:46:47,680
I picked up this big, this big
bag stuff with beef jerky that

839
00:46:47,680 --> 00:46:50,800
I'm saving for an emergency
opens the bag.

840
00:46:50,880 --> 00:46:53,960
Everyone's like we have food or
fight.

841
00:46:53,960 --> 00:46:56,200
There you go.
It's crazy.

842
00:46:56,200 --> 00:46:58,160
It's crazy to think.
I mean, you know, one of the

843
00:46:58,160 --> 00:47:02,320
things, I guess, and I want to
talk to you as someone that's

844
00:47:02,320 --> 00:47:05,360
kind of lived in both, you know,
obviously spent a decade now in

845
00:47:05,360 --> 00:47:10,880
Israel and then obviously being
American before there's such a

846
00:47:11,840 --> 00:47:17,960
difference in knowing like
America, you're surrounded by

847
00:47:18,040 --> 00:47:22,320
water and Canada and Mexico and
in Israel, you're not in Israel,

848
00:47:22,320 --> 00:47:32,280
you're surrounded by Lebanon and
every, you know, all good

849
00:47:32,920 --> 00:47:38,960
Lebanon and Egypt and you know,
and, and, and, and going 2 steps

850
00:47:38,960 --> 00:47:43,120
in the wrong way has a massive
impact on everything, you know.

851
00:47:43,640 --> 00:47:47,040
And so it probably so, so it
screws up logistics, I'm sure

852
00:47:47,040 --> 00:47:49,360
tremendously, right?
In terms of the army, in terms

853
00:47:49,360 --> 00:47:53,360
of being able to even like get
supplies of food down the block

854
00:47:53,680 --> 00:47:55,000
could be something that takes
days.

855
00:47:55,000 --> 00:47:57,720
Because you're not going from
New York, you know, from, you

856
00:47:57,720 --> 00:48:00,880
know, America to Canada, you're
going from Israel to Gaza,

857
00:48:00,880 --> 00:48:02,800
you're going from Israel to
Lebanon.

858
00:48:02,840 --> 00:48:04,560
You know it's a big deal.
Right.

859
00:48:04,760 --> 00:48:07,480
Yeah, definitely.
And that kind of ties it to what

860
00:48:07,480 --> 00:48:10,960
you were asking before about
post war scalability is this is

861
00:48:10,960 --> 00:48:15,280
a crowdfunded project.
And and really what I've been

862
00:48:15,280 --> 00:48:19,560
thinking since day one is I want
to be able to produce as many

863
00:48:19,560 --> 00:48:21,720
packages as I can as quickly as
I can.

864
00:48:22,360 --> 00:48:26,440
So I am in a facility that we
could equipped it and it's not

865
00:48:26,440 --> 00:48:29,080
even that much money or that
many people giving a small

866
00:48:29,080 --> 00:48:34,600
donation to industrial level
production to 100,000 packages

867
00:48:34,600 --> 00:48:36,280
even a week.
How do you get military?

868
00:48:36,280 --> 00:48:38,280
Can you get like a military
contract for that?

869
00:48:38,280 --> 00:48:41,160
How does that work?
Well, right now we, we submitted

870
00:48:41,160 --> 00:48:44,760
the applications.
I got ISO 9001 certified, which

871
00:48:44,760 --> 00:48:46,880
is a whole story of like all
these little things.

872
00:48:47,560 --> 00:48:53,560
Corona time I decided I'm going
to do more than than I work for

873
00:48:53,560 --> 00:48:56,720
a Genie Energy, IDT Energy, a
great energy company, one of the

874
00:48:56,720 --> 00:48:59,360
few really good honest ones out
there.

875
00:49:00,080 --> 00:49:02,600
I do their quality control
because I know because literally

876
00:49:02,600 --> 00:49:05,400
they'll send you a check for
$0.12 even though it's costing

877
00:49:05,400 --> 00:49:07,680
them $1.50.
Like they're just honest.

878
00:49:07,840 --> 00:49:10,000
They just want to do right for
their customers and give them

879
00:49:10,000 --> 00:49:13,560
good rates.
And I'm I do their quality for

880
00:49:13,560 --> 00:49:16,360
them.
Corona time I got trained in

881
00:49:16,360 --> 00:49:20,680
being a medical device auditor,
FDA auditor on 345 whatever it

882
00:49:20,680 --> 00:49:23,240
is, which was good also because
the whole that.

883
00:49:23,240 --> 00:49:24,560
Part of your job and that was
separate.

884
00:49:24,720 --> 00:49:26,640
Separate.
I'm a contractor, so I took on a

885
00:49:26,640 --> 00:49:28,320
separate thing.
I'm like, you know what, what,

886
00:49:28,320 --> 00:49:30,520
what am I doing long term?
What's my long term dream?

887
00:49:30,520 --> 00:49:34,120
Where's my real impact?
And are you able to do that from

888
00:49:34,120 --> 00:49:35,800
Israel?
Are you able to get FDA approved

889
00:49:35,800 --> 00:49:36,840
or I?
Guess.

890
00:49:36,840 --> 00:49:38,840
Well, there's orders, there's,
there's, there's startup

891
00:49:38,840 --> 00:49:41,080
companies all over the place.
Right.

892
00:49:41,480 --> 00:49:44,880
And they all get FDA.
Approval and so so risk

893
00:49:44,880 --> 00:49:49,680
management and medical device so
getting certified for a food

894
00:49:49,680 --> 00:49:52,240
safety plant.
Gotcha.

895
00:49:52,520 --> 00:49:54,520
I was ready.
I didn't have to hire a

896
00:49:54,520 --> 00:49:56,800
consultant.
I had to be audited by a third

897
00:49:56,800 --> 00:49:58,280
party auditor and all this other
stuff.

898
00:49:58,720 --> 00:50:01,600
Auditing body, but a certified
body.

899
00:50:01,600 --> 00:50:03,760
But I was able to do it because
I knew it.

900
00:50:03,760 --> 00:50:06,880
That's something I knew and
that's something that for most

901
00:50:06,880 --> 00:50:08,880
companies, it's like a nightmare
for them.

902
00:50:09,520 --> 00:50:11,520
For me, it was a it was, thank
God, a breeze.

903
00:50:12,280 --> 00:50:14,360
Yeah.
And I'm like, of course I'm

904
00:50:14,360 --> 00:50:16,160
doing ISO.
I'm doing, even if you don't

905
00:50:16,160 --> 00:50:17,880
tell me to do it, like all these
things.

906
00:50:18,800 --> 00:50:21,880
And so the army, actually,
they've been in touch with us

907
00:50:21,880 --> 00:50:23,680
many times throughout the
project.

908
00:50:24,600 --> 00:50:27,560
When they went into Lebanon,
they had soldiers who had been

909
00:50:27,560 --> 00:50:30,920
in there in prior wars.
They were going there now and

910
00:50:31,000 --> 00:50:34,920
they wanted food security.
The soldiers wanted to have a

911
00:50:34,920 --> 00:50:39,080
few bags of beef jerky in their
pack just to know if something

912
00:50:39,080 --> 00:50:42,120
goes wrong, they could rely on
it for food for a few days.

913
00:50:42,840 --> 00:50:46,520
Yeah, it's like for for 8 oz,
you could have 4 packages of

914
00:50:46,520 --> 00:50:49,960
beef jerky.
That's 32g ounces of steak.

915
00:50:50,800 --> 00:50:52,840
So how do you get, so how do we
get the government, how do you

916
00:50:52,840 --> 00:50:56,840
get the government to continue
to give you a formal contract?

917
00:50:56,840 --> 00:50:59,120
And and like, I mean, if it's
so, if it's so important, you

918
00:50:59,120 --> 00:51:01,960
actually could have all these
testimonials, you know, from,

919
00:51:02,240 --> 00:51:04,440
you know, people in the army,
people that have been in Lebanon

920
00:51:04,440 --> 00:51:07,960
and Gaza and whoever they are,
you know, that, you know, can,

921
00:51:08,040 --> 00:51:10,280
can, can you leverage that and
to get using the government and

922
00:51:10,280 --> 00:51:12,160
to get you a contact.
So keep on going.

923
00:51:12,400 --> 00:51:17,160
The real way to do it is beef up
ourboys.com Cosmatch.

924
00:51:17,160 --> 00:51:22,320
It's a Crowdsource thing for
people to donate whatever they

925
00:51:22,320 --> 00:51:23,960
can.
It's going to go to the beef

926
00:51:23,960 --> 00:51:25,920
jerky, and we got enough of the
beef jerky.

927
00:51:25,920 --> 00:51:27,680
We're going to scale the
equipment, we'll scale the

928
00:51:27,680 --> 00:51:33,080
facility and when we're scaled
and we're able to produce large

929
00:51:33,080 --> 00:51:36,200
volumes, then we become an army
supplier.

930
00:51:36,200 --> 00:51:40,000
They'll pay for the meat because
we have the factory and we have

931
00:51:40,000 --> 00:51:41,160
the know out and the knowledge
so.

932
00:51:41,240 --> 00:51:42,440
You need the operations you
need.

933
00:51:42,520 --> 00:51:45,800
You need to be able to match the
demand and have the operations

934
00:51:45,800 --> 00:51:49,600
be able to match it.
And then Israeli soldiers will

935
00:51:49,600 --> 00:51:53,240
have Beecher just like all the
other combat soldiers around the

936
00:51:53,240 --> 00:51:55,400
world.
And that, that's the root cause

937
00:51:55,400 --> 00:51:58,040
of it.
It's like, well, if you believe

938
00:51:58,040 --> 00:52:00,680
in yourself, you believe that
you're given a mission, you're

939
00:52:00,680 --> 00:52:03,600
going to fill it.
What do you do?

940
00:52:04,240 --> 00:52:06,880
What do you do?
Why is there no kosher

941
00:52:06,880 --> 00:52:09,840
industrial beef jerky factory?
Because no one built one.

942
00:52:10,880 --> 00:52:15,240
Let's build 1.
So what do you need to build 1?

943
00:52:15,840 --> 00:52:17,480
You don't need $1,000,000 of
equipment.

944
00:52:18,240 --> 00:52:20,080
You're going to need $1,000,000
of equipment.

945
00:52:20,360 --> 00:52:22,760
But what you do need is a
facility that can grow.

946
00:52:23,760 --> 00:52:27,040
You need a license.
You need a darn good product.

947
00:52:27,200 --> 00:52:29,880
You need the sciences.
You need to know how you need to

948
00:52:29,880 --> 00:52:33,400
be able to grow and scale
overnight, overnight.

949
00:52:34,720 --> 00:52:39,160
A guy reached out to me a week
ago from Nevada.

950
00:52:39,160 --> 00:52:47,520
This guy makes he's called
cowboy sticks in Nevada and he

951
00:52:47,520 --> 00:52:50,440
reached out to me.
He's like, this is great.

952
00:52:50,520 --> 00:52:53,400
He's like, can I let me sell you
a bunch of products of cost, but

953
00:52:53,400 --> 00:52:54,760
low cost?
Let me get I'm like, listen, I

954
00:52:54,800 --> 00:52:57,200
know kosher wise, like I'm halal
certified.

955
00:52:57,200 --> 00:53:00,960
I'm like kosher might be a
little stricter than that, but

956
00:53:01,320 --> 00:53:05,400
he's like, listen, I, I do for a
living is I go into beef jerky

957
00:53:05,400 --> 00:53:08,200
factories that are struggling
and I help them to upgrade their

958
00:53:08,200 --> 00:53:11,280
equipment to upgrade their
processes so they could be

959
00:53:11,280 --> 00:53:14,080
profitable.
And he's like, I'm going to help

960
00:53:14,080 --> 00:53:16,000
you.
So I said from the four plan,

961
00:53:16,320 --> 00:53:18,240
he's helping us.
He's going to reach out to

962
00:53:18,240 --> 00:53:21,200
people in his community, in the
in the Meech community, the food

963
00:53:21,200 --> 00:53:24,480
community that want to help
Israel, right.

964
00:53:24,480 --> 00:53:28,080
And so here you have like all of
a sudden I'm talking to the army

965
00:53:28,080 --> 00:53:30,960
submitted the application.
I've got a great Prada.

966
00:53:30,960 --> 00:53:34,840
Thank God, all the vendors, all
the knowledge, the know how is

967
00:53:34,840 --> 00:53:36,600
done.
We're talking.

968
00:53:36,600 --> 00:53:39,280
For all we know, people will be
like, oh, beef up our boys.

969
00:53:39,280 --> 00:53:42,120
Cool, let me sponsor a bag.
Hey, I got some extra cash.

970
00:53:42,440 --> 00:53:44,760
Let me Crowdsource this thing.
Let me put it out in my

971
00:53:44,760 --> 00:53:47,400
communities.
Let's get this energy.

972
00:53:47,800 --> 00:53:51,240
And and we're, we're in the
desert, we're in the Negev,

973
00:53:51,600 --> 00:53:56,400
we're 6 kilometers from Gaza.
We like we got a factory that

974
00:53:56,400 --> 00:54:01,040
closed October 7th.
We've got staff that's wants to

975
00:54:01,040 --> 00:54:04,520
work 24 hours a day 'cause they
want jobs.

976
00:54:04,520 --> 00:54:08,080
But the jobs lost October 7th,
we're rehiring.

977
00:54:08,080 --> 00:54:13,200
People that haven't worked in
two years were taking a factory

978
00:54:13,200 --> 00:54:18,000
that was the hub of the
community and bringing life back

979
00:54:18,000 --> 00:54:22,280
to it.
So it's like, yeah.

980
00:54:23,160 --> 00:54:25,280
It's such a cool, it's such a,
it's such a cool opportunity.

981
00:54:25,280 --> 00:54:27,680
It's also it's also interesting
to just think about like from a

982
00:54:27,680 --> 00:54:31,480
logistics and from a business
perspective, like most of the

983
00:54:31,480 --> 00:54:34,000
people, most businesses biggest
problems is that like you come

984
00:54:34,000 --> 00:54:36,520
up with a great idea and then
you need to find the customer

985
00:54:36,520 --> 00:54:38,880
base for it or you need to find,
you know, someone that's willing

986
00:54:38,880 --> 00:54:40,960
to someone that knows the
paperwork or you know someone

987
00:54:40,960 --> 00:54:42,280
that could do the administrative
stuff.

988
00:54:42,680 --> 00:54:46,720
It sounds like like almost
everything is happening

989
00:54:46,720 --> 00:54:50,720
backwards for the company.
You know first, you know, first

990
00:54:50,720 --> 00:54:52,920
you get the custom, first you
have the demand before you have

991
00:54:52,920 --> 00:54:54,800
anything.
And then you have to find the

992
00:54:54,800 --> 00:54:57,000
chefs and then you have to find
the facility and then you have

993
00:54:57,000 --> 00:55:01,480
to find and like now, I guess
now it's just a matter of now

994
00:55:01,480 --> 00:55:03,120
you have.
So everything is almost like

995
00:55:03,120 --> 00:55:06,160
waiting for just this last part
to just come to fruition, I

996
00:55:06,160 --> 00:55:09,160
guess, Right.
So.

997
00:55:16,240 --> 00:55:20,640
I feel in a way because you suck
about business and, and like the

998
00:55:20,640 --> 00:55:23,320
biggest thing for a business,
the biggest thing and anything

999
00:55:23,320 --> 00:55:27,080
in life is, is like there's so
many people say motivational

1000
00:55:27,080 --> 00:55:32,240
speakers say it's just showing
up, show up. 90% of the job is

1001
00:55:32,240 --> 00:55:34,400
showing up.
And I've had so many days where

1002
00:55:34,400 --> 00:55:36,920
I'm ready to throw in the towel.
I'm like, I'm done, I'm done.

1003
00:55:36,960 --> 00:55:38,400
Donations haven't come in in a
week.

1004
00:55:39,320 --> 00:55:42,520
I'm I'm like I took the bank
from being having a cushion to

1005
00:55:42,520 --> 00:55:45,400
now I got to worry about how am
I paying my workers on the 1st

1006
00:55:45,400 --> 00:55:48,080
of the month and I'm like, I'm
done.

1007
00:55:48,360 --> 00:55:50,960
I'm just finished.
And then you're thinking one

1008
00:55:50,960 --> 00:55:55,400
second here I'm I'm doing
something big.

1009
00:55:56,320 --> 00:55:59,520
I'm building a factory, I'm
feeding a soldier.

1010
00:56:00,280 --> 00:56:04,640
I need to show up.
Yes, logically it won't work,

1011
00:56:05,400 --> 00:56:08,640
but I gave out over $1,000,000
of beef jerky in the last year.

1012
00:56:09,720 --> 00:56:12,280
I've interfaced with countless
people.

1013
00:56:13,480 --> 00:56:18,200
I get I get requests from like
some of the most elite units in

1014
00:56:18,200 --> 00:56:22,800
the world and and I'm giving
them the sustenance that they

1015
00:56:22,800 --> 00:56:25,760
need.
How could I stop?

1016
00:56:26,400 --> 00:56:29,240
How could I say I'm too tired to
go one more day?

1017
00:56:29,960 --> 00:56:33,040
I'll go one more day.
I'll go one more week.

1018
00:56:35,680 --> 00:56:37,120
Right.
I guess it goes back to, it goes

1019
00:56:37,120 --> 00:56:40,040
back to what we were saying in
the beginning, which is

1020
00:56:40,080 --> 00:56:41,800
authenticity and the sense of
purpose.

1021
00:56:41,960 --> 00:56:43,880
You know, it was going to be the
only thing that you could count

1022
00:56:43,880 --> 00:56:47,320
on in your life.
You know, and nothing, nothing

1023
00:56:47,320 --> 00:56:48,840
says purpose like this kind of
mission.

1024
00:56:48,920 --> 00:56:52,240
You know, nothing says, you
know, authenticity, like the

1025
00:56:52,240 --> 00:56:54,400
feeling that you like what you
just described, the feeling of

1026
00:56:54,400 --> 00:56:56,920
knowing that there's someone
that's putting their lives, you

1027
00:56:56,920 --> 00:56:59,160
know, the lives on the line for
you to be able to do what you're

1028
00:56:59,160 --> 00:57:01,400
doing.
And how, how are you going to

1029
00:57:01,400 --> 00:57:02,520
stop that?
How are you going to quit?

1030
00:57:03,040 --> 00:57:05,040
You know, I think that's, you
know, that's the that's the,

1031
00:57:05,520 --> 00:57:06,520
that's the spirit.
It's cool.

1032
00:57:06,520 --> 00:57:09,600
That's the spirit that that like
you feel on the streets when you

1033
00:57:09,600 --> 00:57:11,560
walk around Israel.
That's the that's the spirit you

1034
00:57:11,560 --> 00:57:14,920
feel when you talk to all the
local shop owners.

1035
00:57:14,920 --> 00:57:16,960
And although, you know, you
know, the people that work at

1036
00:57:16,960 --> 00:57:21,840
the cafes and the baristas and
you know, you get that sense

1037
00:57:22,200 --> 00:57:26,760
that you get that sense that,
you know, this is authentic,

1038
00:57:26,760 --> 00:57:29,160
this is genuine, you know, like
we're all we're all, you know, I

1039
00:57:29,160 --> 00:57:32,320
see this the signs all over
biaca, you know, biaca Netsayak,

1040
00:57:32,320 --> 00:57:35,000
you know, we're going to win if
we come together, you know, and

1041
00:57:35,000 --> 00:57:37,840
like there, there's a real sense
of unity.

1042
00:57:37,880 --> 00:57:41,640
And I was actually, it's funny
because I was thinking, I'm 29,

1043
00:57:41,640 --> 00:57:45,240
right?
I've never seen a country at

1044
00:57:45,240 --> 00:57:47,040
war.
You know, I don't remember 911.

1045
00:57:47,040 --> 00:57:50,800
I've never been in a war zone.
Like I don't even I have no, I

1046
00:57:50,800 --> 00:57:52,760
have no recollection.
I was in the second or third

1047
00:57:52,760 --> 00:57:56,080
grade when 911 happened and I
wasn't there to like experience.

1048
00:57:56,080 --> 00:57:58,320
I wasn't against conscious
enough to experience the

1049
00:57:58,320 --> 00:58:01,920
national sense of unity that,
you know, that comes from coming

1050
00:58:01,920 --> 00:58:05,520
under attack and having, you
know, and then when you and then

1051
00:58:05,520 --> 00:58:07,280
when I went to Israel just a
couple of weeks ago, it's the

1052
00:58:07,280 --> 00:58:09,120
first like I've been there, you
know, when there have been

1053
00:58:09,120 --> 00:58:10,720
terrorist attacks, when I've
been there and they've been

1054
00:58:10,720 --> 00:58:13,440
there, you know, when there's
stabbings or rammings and

1055
00:58:13,440 --> 00:58:17,880
terrible things, but not like in
a full scale war, like now, you

1056
00:58:17,880 --> 00:58:24,320
know, and, and there is just
such an elevated sense of family

1057
00:58:24,320 --> 00:58:30,160
and, and unity and consciousness
that it's so unique.

1058
00:58:30,280 --> 00:58:34,240
It's, you know, I mean, and, and
you know, it's almost sad to

1059
00:58:34,240 --> 00:58:36,600
say, but I feel like, you know,
like it almost became part of

1060
00:58:36,600 --> 00:58:38,840
our national identity.
It's like this kind of like

1061
00:58:39,120 --> 00:58:42,800
response to getting like, you
know, like don't you know, the

1062
00:58:42,840 --> 00:58:48,160
way that we exist is in in, you
know, responding to just

1063
00:58:48,160 --> 00:58:50,760
attacks, you know, the year
after year after year after

1064
00:58:50,760 --> 00:58:55,960
year.
Community, community.

1065
00:58:58,720 --> 00:59:00,760
Yeah, we're, we're, we're going
through this together.

1066
00:59:00,840 --> 00:59:04,800
And it's, it's not just me
because my neighbors are

1067
00:59:04,800 --> 00:59:10,760
fighting and they've lost kids.
It's not just me because we're

1068
00:59:10,760 --> 00:59:13,920
part of the Jewish nation.
It's the whole world.

1069
00:59:14,520 --> 00:59:17,280
We're ultimately good.
We ultimately want to help each

1070
00:59:17,280 --> 00:59:20,080
other.
We ultimately relate to the

1071
00:59:20,080 --> 00:59:22,920
Israeli message.
I work for this company Rewalk

1072
00:59:23,880 --> 00:59:26,680
and they they have an
exoskeleton that help people

1073
00:59:26,680 --> 00:59:29,840
that are paralyzed to walk.
That's what do you do for them.

1074
00:59:30,240 --> 00:59:32,600
I was tested their product and
they had a new version of the

1075
00:59:32,600 --> 00:59:36,160
product, which is they wanted to
help them.

1076
00:59:36,160 --> 00:59:38,680
People go up and down steps.
Yeah.

1077
00:59:39,080 --> 00:59:43,040
And now, like, OK, some guy's
going to walk down the hall, his

1078
00:59:43,040 --> 00:59:46,200
head's 5 feet, 5 1/2 to 6 feet
above the ground.

1079
00:59:46,840 --> 00:59:54,320
OK, What's the social benefit of
a person who's handicapped going

1080
00:59:54,320 --> 00:59:58,160
up and down stairs?
For the individual.

1081
00:59:59,000 --> 01:00:02,040
I'm saying like the risk, the
risk is so great.

1082
01:00:02,480 --> 01:00:04,080
The risk were war.
If anything happens.

1083
01:00:04,640 --> 01:00:09,000
They've got elevators.
OK, Maybe I could hear one step.

1084
01:00:09,160 --> 01:00:11,720
A curb.
OK, I get it.

1085
01:00:11,800 --> 01:00:14,120
A Curb A.
Flight of steps, Angelo.

1086
01:00:14,560 --> 01:00:17,240
A flight of steps.
But why, right?

1087
01:00:17,640 --> 01:00:20,960
Why?
And then you realize that Israel

1088
01:00:20,960 --> 01:00:25,160
is about dignity.
And then I went, I, I travelled

1089
01:00:25,160 --> 01:00:28,560
with them to, to do to do human
trials.

1090
01:00:29,680 --> 01:00:34,640
And, and you see people who are
soldiers, US veterans who had

1091
01:00:34,640 --> 01:00:38,240
had lost their, their ability to
move and to walk and like,

1092
01:00:38,320 --> 01:00:40,280
they're like.
First of all, they this Israeli,

1093
01:00:40,560 --> 01:00:42,960
this, this company is Israeli.
Israeli company.

1094
01:00:43,040 --> 01:00:45,360
And and the US and the US and
the US and the US they.

1095
01:00:45,360 --> 01:00:48,560
Sell their product, they sell
the exoskele to the US market.

1096
01:00:49,280 --> 01:00:52,720
We walk and they're like and
then you see someone saying like

1097
01:00:53,000 --> 01:00:55,840
what?
Do you like so they can you walk

1098
01:00:55,840 --> 01:00:57,240
me through what what the process
is like?

1099
01:00:57,280 --> 01:01:00,320
So the the process is and I'm
there, I'm the QA guy.

1100
01:01:00,320 --> 01:01:04,280
So I'm looking, I'm looking to
confirm that my lab tests, my

1101
01:01:04,280 --> 01:01:06,320
bench tests match the real
world.

1102
01:01:06,920 --> 01:01:10,600
And I'm also looking for for
usability like quirks and

1103
01:01:10,600 --> 01:01:14,360
usability and and and also for
me.

1104
01:01:14,360 --> 01:01:16,680
They get to try them out.
It's just randomly people.

1105
01:01:16,720 --> 01:01:20,040
That people that are that are
disabled, they they sign.

1106
01:01:20,040 --> 01:01:23,040
Up or or they sign up to.
They, they signed up to part of

1107
01:01:23,040 --> 01:01:24,000
Trump.
Maybe there are people that are

1108
01:01:24,000 --> 01:01:26,160
already using the product or
they use it in a clinic.

1109
01:01:27,000 --> 01:01:31,240
And so First off, when they
stand up, it's amazing because

1110
01:01:31,440 --> 01:01:32,680
they spend their whole life
sitting down.

1111
01:01:33,040 --> 01:01:35,560
Their kids are taller than that.
Their, their 10 year old kid is

1112
01:01:35,560 --> 01:01:37,240
always head taller than than
that.

1113
01:01:37,600 --> 01:01:40,520
Yeah.
And when they walk up and down

1114
01:01:40,520 --> 01:01:46,840
those stairs, it's exhilarating.
It's it's life affirming, yeah.

1115
01:01:47,120 --> 01:01:52,960
And and how do you value that?
I don't know.

1116
01:01:53,000 --> 01:01:55,840
It's a big problem that we have
is that we don't know how to put

1117
01:01:56,080 --> 01:01:57,640
a dot.
We, we measure everything by

1118
01:01:57,640 --> 01:02:01,120
dollar values, but the most
important things in life, you

1119
01:02:01,120 --> 01:02:04,320
don't know how to put a dollar
value to, you know, So like,

1120
01:02:04,360 --> 01:02:06,960
even though, like we measure
everything by one sense, the

1121
01:02:06,960 --> 01:02:09,760
most important things, we have
no way of actually measuring

1122
01:02:09,760 --> 01:02:11,120
that.
How do you measure a happiness

1123
01:02:11,120 --> 01:02:13,280
in a, in a marriage?
How do you, how do you measure

1124
01:02:13,600 --> 01:02:15,920
the moment that like, you know,
the experience of getting to

1125
01:02:15,920 --> 01:02:18,560
hold your kid for the first
time, you know, like how many

1126
01:02:18,560 --> 01:02:22,160
dollars keep it on that, you
know, and, and it's and because

1127
01:02:22,160 --> 01:02:26,720
we don't and because we can't, I
think it becomes easy for

1128
01:02:26,720 --> 01:02:28,240
society to kind of cast it
aside.

1129
01:02:28,240 --> 01:02:30,480
And I think that we live in a
world today that does not

1130
01:02:30,720 --> 01:02:33,960
because there's no value dollar
value that you can put to it or

1131
01:02:33,960 --> 01:02:37,280
metric you can put to it.
You know, a lot of people just

1132
01:02:37,560 --> 01:02:39,280
choose to avoid it.
They're like, Ah, it's not worth

1133
01:02:39,280 --> 01:02:42,000
it.
Exactly.

1134
01:02:42,280 --> 01:02:45,840
And I've seen so much of that I
could take, I could take a snack

1135
01:02:45,840 --> 01:02:51,040
bar and and send it to a
soldier.

1136
01:02:51,040 --> 01:02:53,240
It's lightweight, it's portable,
it's good.

1137
01:02:54,080 --> 01:02:55,720
But if it's hot outside, it's
going to melt.

1138
01:02:56,920 --> 01:02:59,160
It doesn't have the protein,
doesn't have the taste, doesn't

1139
01:02:59,160 --> 01:03:01,240
have the flavor, doesn't have
the feeling of home, of eating

1140
01:03:01,240 --> 01:03:05,120
like a steak in a bag.
What's the value of a bag of

1141
01:03:05,120 --> 01:03:11,200
beef jerky in a tank, on a
helicopter, on a ship, in a on a

1142
01:03:11,200 --> 01:03:14,400
sharpshooter's lap?
What's the value?

1143
01:03:16,160 --> 01:03:22,760
What's the value of, of over
100,000 packages given for free

1144
01:03:23,480 --> 01:03:26,520
and, and so many people, I've
struggled so many times and

1145
01:03:26,520 --> 01:03:28,800
someone's like today, he's like,
why don't you just tell the

1146
01:03:28,800 --> 01:03:32,200
unit, listen, you won 100
packages of beef jerky, Go raise

1147
01:03:32,200 --> 01:03:34,720
50% of it.
I'll, I'll raise the other 50.

1148
01:03:35,800 --> 01:03:41,400
Like, what's the value of that
unit commander handing out beef

1149
01:03:41,400 --> 01:03:43,400
jerky to the guys who are away
from their families?

1150
01:03:43,400 --> 01:03:45,800
These are guys with jobs, with
lives, with with kids.

1151
01:03:45,880 --> 01:03:46,840
Yeah.
And.

1152
01:03:46,960 --> 01:03:50,240
And saying there's a guy in
Israel, guy in Beit Shammesh.

1153
01:03:50,280 --> 01:03:53,360
The Jewish community around the
world decorated these bags.

1154
01:03:54,080 --> 01:03:58,680
People around the world sponsor
this for you because we value

1155
01:03:58,680 --> 01:04:00,760
you.
What's the value of that?

1156
01:04:00,760 --> 01:04:04,480
Yeah.
That's got to be worth times.

1157
01:04:04,480 --> 01:04:06,680
How many hundreds?
Yeah.

1158
01:04:07,000 --> 01:04:09,080
You can't.
You said you can't put a number

1159
01:04:09,080 --> 01:04:12,080
to it.
Can't put a number to it.

1160
01:04:13,480 --> 01:04:18,360
Yeah, Yeah, I hope that, you
know, and I think that it's cool

1161
01:04:18,360 --> 01:04:24,480
because in the I think as the
world moves forward again, you

1162
01:04:24,480 --> 01:04:27,400
know, in terms of technology, in
terms of AI, jobs are kind of

1163
01:04:27,400 --> 01:04:30,520
being taken.
But like jobs are going to be

1164
01:04:30,520 --> 01:04:32,680
taken.
I'm sure that the way that we

1165
01:04:32,880 --> 01:04:36,000
measure money and the way that
money is distributed or any, you

1166
01:04:36,000 --> 01:04:38,680
know, that things are going to
get shaken up a lot, you know,

1167
01:04:38,680 --> 01:04:40,840
and people are going to have to
find time, ways to fill their

1168
01:04:40,840 --> 01:04:43,120
time.
And one of the things that we're

1169
01:04:43,120 --> 01:04:45,920
going to struggle with is how to
fill that time and what's what's

1170
01:04:45,920 --> 01:04:48,200
meaningful.
What do we do, you know, and,

1171
01:04:48,200 --> 01:04:50,680
and, and, and what human
pursuits can we, you know, can

1172
01:04:50,680 --> 01:04:54,040
we, can we kind of work on.
And I think it's going to take

1173
01:04:54,040 --> 01:04:57,760
such a, and it's such a bit.
And this is, and I feel like

1174
01:04:57,760 --> 01:05:00,240
Israel has a lot of it.
I feel, I feel like a lot of

1175
01:05:00,240 --> 01:05:03,040
countries that still have a lot
of that mom and pop kind of

1176
01:05:03,040 --> 01:05:07,720
environment as opposed to big
corporate environments, They're

1177
01:05:07,720 --> 01:05:09,800
going to have a much easier time
with that because they're

1178
01:05:09,840 --> 01:05:14,400
generally already focused on, on
relationship and people oriented

1179
01:05:14,800 --> 01:05:17,280
goals and, and, and, and, and
responsibilities.

1180
01:05:17,280 --> 01:05:20,120
You know, I mean, one of the
things I always love observing

1181
01:05:20,120 --> 01:05:23,000
when I'm in Israel is that the
way that people measure their

1182
01:05:23,000 --> 01:05:25,680
time or the way that their time
is spent is generally based on

1183
01:05:25,680 --> 01:05:28,440
community, not based on like
buying things or doing things or

1184
01:05:28,440 --> 01:05:31,400
spending money on things.
You know, and, and kids just

1185
01:05:31,520 --> 01:05:33,440
play in the street and go to the
park instead of going to the

1186
01:05:33,440 --> 01:05:36,480
mall to buy a T-shirt or a
Slurpee, you know, and like just

1187
01:05:36,520 --> 01:05:39,000
to, you know, so when you ask
what people are going to do with

1188
01:05:39,000 --> 01:05:41,160
their lives and what they're
going to do with themselves, the

1189
01:05:41,160 --> 01:05:42,360
answer is going to be
relationships.

1190
01:05:42,360 --> 01:05:45,000
The answers are going to be, you
know, the and, and, and if you

1191
01:05:45,000 --> 01:05:48,160
think about like, you know,
Torah or Judaism, it's a

1192
01:05:48,160 --> 01:05:50,640
guidebook to relationships.
It's a guidebook to life.

1193
01:05:50,640 --> 01:05:52,840
It's a guidebook.
What's the healthiest way to

1194
01:05:52,840 --> 01:05:55,560
have a relationship with your
wife, with your kids, with your

1195
01:05:55,560 --> 01:05:58,040
friends, your community?
What's a healthy way to have a

1196
01:05:58,040 --> 01:06:00,320
relationship with your money in
with, you know, the land that

1197
01:06:00,320 --> 01:06:03,520
you live in and work on, You
know, and is life supposed to be

1198
01:06:03,520 --> 01:06:04,760
our comfort?
Is it supposed to be about

1199
01:06:04,760 --> 01:06:06,760
meaning?
And are those, you know, do they

1200
01:06:06,760 --> 01:06:11,880
work together, you know?
Wow, that's a very, very good

1201
01:06:11,920 --> 01:06:13,960
point.
Loaded, loaded point there.

1202
01:06:14,000 --> 01:06:17,440
Like like kind of it.
And I look at at this war and,

1203
01:06:17,600 --> 01:06:20,480
and myself in this project,
there's a transition from

1204
01:06:21,320 --> 01:06:25,280
selfish thinking to selfless
thinking and, and thinking about

1205
01:06:25,280 --> 01:06:28,640
if, if there are no limitations.
I know when you're doing charity

1206
01:06:28,640 --> 01:06:32,800
work and you're doing community
feeding, like you get luck and

1207
01:06:32,800 --> 01:06:35,240
you get people connect with you
in a special way.

1208
01:06:36,960 --> 01:06:41,680
So it doesn't really translate
to regular life, but ultimately,

1209
01:06:41,880 --> 01:06:45,400
imagine a society where we're
not worried about ourselves,

1210
01:06:46,000 --> 01:06:48,520
we're not worried about our
paychecks, we're not worried

1211
01:06:48,520 --> 01:06:53,440
about our fears.
We just want, we just realize

1212
01:06:53,440 --> 01:06:58,680
that the more good I throw out
there, the more good is out

1213
01:06:58,680 --> 01:07:02,040
there.
And, and I can breathe it, I can

1214
01:07:02,040 --> 01:07:05,800
feel it, I can love it.
And when you feel this energy?

1215
01:07:06,400 --> 01:07:09,200
We need to push that we.
Need to Well, I had a guy, I had

1216
01:07:09,200 --> 01:07:11,680
a guy, I had a guy come to my
house.

1217
01:07:13,040 --> 01:07:16,280
It was like, this just goes back
a few months.

1218
01:07:16,360 --> 01:07:18,000
It was like at 2:00 in the
morning.

1219
01:07:20,000 --> 01:07:24,640
He's got his Wrangler.
Whatever he's driving is he's

1220
01:07:26,040 --> 01:07:27,760
he, he runs an HVAC company.
Nice.

1221
01:07:28,920 --> 01:07:31,600
He's got a trailer hitch hooked
up to the back of his truck.

1222
01:07:32,200 --> 01:07:36,760
He tells me, he says once a week
he drives around the country.

1223
01:07:37,080 --> 01:07:41,200
He goes from the South, southern
point of the country, loads up

1224
01:07:41,400 --> 01:07:47,440
his trailer, anything the
soldiers need, gear, food,

1225
01:07:47,600 --> 01:07:50,160
whatever they need, air
conditioning, whatever they

1226
01:07:50,160 --> 01:07:51,920
need.
They ask for something.

1227
01:07:52,600 --> 01:07:57,760
And he has a Rep and he came by
my town to pick up a few, You

1228
01:07:57,760 --> 01:08:02,640
know, maybe maybe 4 or 500
packages of beef jerky, 5 grams

1229
01:08:02,680 --> 01:08:04,600
of Turkey.
Nice, nice and.

1230
01:08:04,800 --> 01:08:06,680
And I'm like, I'm feeling good
about myself.

1231
01:08:06,680 --> 01:08:09,560
Here I am 2 in the morning, I'm
up, I'm delivering to this guy.

1232
01:08:10,760 --> 01:08:13,520
And, and, and I'm looking at
this guy like you do this every

1233
01:08:13,520 --> 01:08:15,040
week.
He's like, yeah, 'cause I work

1234
01:08:15,040 --> 01:08:16,640
all week.
Thursday night I go.

1235
01:08:17,800 --> 01:08:21,120
And he's like in the most matter
of factor way, He's like, what

1236
01:08:21,120 --> 01:08:26,760
will we not do for our soldiers?
And at that moment, like I felt

1237
01:08:26,760 --> 01:08:31,080
like all this ego ear and maybe
I needed it in the beginning.

1238
01:08:31,080 --> 01:08:34,240
Maybe I still need it.
Feel like I'm doing good to keep

1239
01:08:34,240 --> 01:08:38,200
it going.
Just like deflated.

1240
01:08:38,880 --> 01:08:43,240
It's like I'm I'm just a person.
Those are messages, my little

1241
01:08:43,240 --> 01:08:45,000
effort.
Those people are messengers from

1242
01:08:45,080 --> 01:08:46,960
God.
Exactly, exactly.

1243
01:08:46,960 --> 01:08:51,200
And and then, and then like I
start realizing, I start

1244
01:08:51,200 --> 01:08:59,359
realizing people in my life,
people I've seen that devote

1245
01:08:59,359 --> 01:09:06,520
their life to helping others.
They could be running a dog

1246
01:09:06,520 --> 01:09:09,800
kennel donations.
They could be running.

1247
01:09:10,520 --> 01:09:14,279
It could be a nurse.
They could be the volunteer at

1248
01:09:14,279 --> 01:09:16,760
the museum or in the hospital
telling someone where to go.

1249
01:09:17,479 --> 01:09:19,200
They could be running a soup
kitchen.

1250
01:09:20,240 --> 01:09:24,880
They could be, I don't know, an,
A, a counselor, They could be

1251
01:09:25,000 --> 01:09:28,800
like, and I'm looking back at my
life like there were sprints of

1252
01:09:28,800 --> 01:09:32,160
time where I did something, but
it wasn't consistent.

1253
01:09:33,240 --> 01:09:35,920
There are people that do Shabbat
meals that send out boxes to

1254
01:09:35,920 --> 01:09:39,720
people.
There's I did when I was in

1255
01:09:39,720 --> 01:09:42,800
school in Wisconsin, Milwaukee,
I was a Big Brother.

1256
01:09:43,960 --> 01:09:46,439
So they reached out to the
yeshiva at this Jewish school I

1257
01:09:46,439 --> 01:09:49,000
was in.
This is my, I was like 19 years

1258
01:09:49,000 --> 01:09:50,800
old.
And they said, listen, there's

1259
01:09:51,080 --> 01:09:52,200
this is wits.
Yes.

1260
01:09:52,520 --> 01:09:55,760
Yes.
There's like there's gorgeous on

1261
01:09:55,760 --> 01:09:58,680
the lake MI Oh my God, it's
gorgeous.

1262
01:09:58,680 --> 01:10:02,280
I remember one day I was in
Whitson, I had this view that

1263
01:10:02,280 --> 01:10:04,640
overlooked the lake.
It's like looking down the

1264
01:10:04,640 --> 01:10:10,360
mountain treetops into the lake
and the, the rabbi there like I,

1265
01:10:10,360 --> 01:10:12,560
it's like 930 whatever.
It was late in the morning.

1266
01:10:13,040 --> 01:10:15,800
He wakes me up.
He's like, oh, this is not a

1267
01:10:15,800 --> 01:10:18,240
hotel.
Got to get up.

1268
01:10:18,240 --> 01:10:21,720
You got to go.
I I look out the window and I

1269
01:10:21,720 --> 01:10:26,520
see the lake and I'm like,
Rabbi, this is so much nicer.

1270
01:10:27,600 --> 01:10:30,600
In a hotel.
This is so much nicer.

1271
01:10:31,160 --> 01:10:34,160
So, but I don't know, I got
sidetracked besides Milwaukee

1272
01:10:34,160 --> 01:10:36,320
and and I was a Big Brother
because they wanted, there's a

1273
01:10:36,320 --> 01:10:37,720
religious kid from the
community.

1274
01:10:37,720 --> 01:10:39,160
They wanted a religious Big
Brother.

1275
01:10:40,280 --> 01:10:42,920
And so I go, I met, I had to go
through some sort of a training

1276
01:10:43,160 --> 01:10:47,280
class with the Jewish
Federation, Milwaukee and no one

1277
01:10:47,280 --> 01:10:49,240
else was religious there.
They're like, what do we do?

1278
01:10:49,240 --> 01:10:51,480
We take the guy to McDonald's.
We take the guy.

1279
01:10:51,480 --> 01:10:54,320
They're like, you just have an
impact in someone's life.

1280
01:10:56,280 --> 01:10:58,280
And I realized they like look
around the room there.

1281
01:10:58,320 --> 01:11:00,760
So many of the people there,
they were talking about how they

1282
01:11:00,760 --> 01:11:04,440
do this all the time.
Like they just devote their life

1283
01:11:04,440 --> 01:11:08,800
to foster care, to being a Big
Brother, to just helping and

1284
01:11:08,800 --> 01:11:12,760
make these people are people
from the future because they're

1285
01:11:12,760 --> 01:11:16,600
taking the energy where when
everybody just like I did this

1286
01:11:16,600 --> 01:11:20,600
because it's a wartime, because
it was a need, but just imagine

1287
01:11:20,600 --> 01:11:23,360
a society where people just
connect.

1288
01:11:23,360 --> 01:11:27,480
Did this because yeah.
And that's why to me, sorry, go

1289
01:11:27,480 --> 01:11:28,640
ahead, go.
Ahead please, please see.

1290
01:11:28,640 --> 01:11:30,720
That's why the you no.
I was going to do a plug out

1291
01:11:30,720 --> 01:11:36,200
like like if people want to
connect to this energy, to this

1292
01:11:36,200 --> 01:11:40,360
beef up our boys energy to a
free package of beef jerky, to a

1293
01:11:40,360 --> 01:11:45,560
factory that with the right
community engagement.

1294
01:11:45,560 --> 01:11:48,320
The Baba Cherebi says, I'm sorry
to interrupt you, but the Baba

1295
01:11:48,320 --> 01:11:52,080
Cherebi, he, he says, like, how
do you raise funds?

1296
01:11:53,120 --> 01:11:56,160
If you're doing something
because you believe in it, then

1297
01:11:56,160 --> 01:11:57,920
maybe people will or will not
believe in it.

1298
01:11:58,440 --> 01:12:02,200
If you're doing something
because it's godly, because

1299
01:12:02,200 --> 01:12:04,880
you're tapping into the
universal energy of the

1300
01:12:04,880 --> 01:12:09,400
universe, then people will
connect with that.

1301
01:12:10,160 --> 01:12:13,800
And now you're connecting on a
much deeper, higher level.

1302
01:12:13,840 --> 01:12:18,160
And where I feel like I am right
now is that because we're so

1303
01:12:18,160 --> 01:12:22,720
close, we have our own
industrial facility, we're

1304
01:12:22,720 --> 01:12:26,960
literally only missing maybe
1000 people giving 20 bucks.

1305
01:12:28,840 --> 01:12:31,720
Maybe it's maybe it's more like
10,000 people giving 20 bucks.

1306
01:12:32,160 --> 01:12:37,840
But whatever it is, it's like we
just, we're ready to produce

1307
01:12:38,000 --> 01:12:42,960
industrial quality, industrial
level products where when you're

1308
01:12:42,960 --> 01:12:46,840
doing industrial, the price per
product is basically the price

1309
01:12:46,840 --> 01:12:51,560
of the ingredients plus a little
bit and, and now feeding

1310
01:12:51,560 --> 01:12:55,040
soldiers, we could fill an army,
we could put the kosher beef

1311
01:12:55,040 --> 01:12:58,000
jerky in the stores at a fair
price.

1312
01:12:58,000 --> 01:12:59,920
And that goes back to the
original motivation.

1313
01:13:00,480 --> 01:13:03,200
Why are you coming to me?
It's not in the store.

1314
01:13:03,360 --> 01:13:05,920
Why is it in the store?
Because you're treating a piece

1315
01:13:05,920 --> 01:13:07,960
of dried meat as a luxury
product.

1316
01:13:08,360 --> 01:13:10,600
It's not, it's an essential
item.

1317
01:13:11,600 --> 01:13:14,640
You need to do it at scale.
Why does the army not have it?

1318
01:13:14,640 --> 01:13:15,920
Because there's no factory to do
it.

1319
01:13:15,920 --> 01:13:17,440
Why does the charity work not do
it?

1320
01:13:18,960 --> 01:13:20,280
Because you need to be narrow
focused.

1321
01:13:20,400 --> 01:13:23,040
You need to be narrow focused.
You need to be on the game.

1322
01:13:23,040 --> 01:13:24,640
You need to be targeted and
focused.

1323
01:13:25,480 --> 01:13:27,760
So sorry, sorry to interrupt
you.

1324
01:13:27,960 --> 01:13:28,800
That's great.
That's great.

1325
01:13:28,800 --> 01:13:34,760
No, no, no, no, it's great.
I think listen, I think that

1326
01:13:34,760 --> 01:13:35,800
what you're doing is amazing
work.

1327
01:13:35,800 --> 01:13:38,800
I think that this I think that
this is a great story.

1328
01:13:38,800 --> 01:13:40,440
I think this is, this is
beautiful.

1329
01:13:40,760 --> 01:13:44,720
And I do, I, I really do
encourage everyone to, to

1330
01:13:44,720 --> 01:13:47,080
participate or at least to check
it out and see what this is.

1331
01:13:47,080 --> 01:13:50,480
Because, you know, you know,
like you mentioned, you know, I

1332
01:13:50,480 --> 01:13:53,040
mean, it's very easy to be
cynical about something as

1333
01:13:53,040 --> 01:13:57,640
simple as food.
And it's also takes a little bit

1334
01:13:58,120 --> 01:14:01,880
like a tiny bit of effort and
awareness to be, to realize, you

1335
01:14:01,880 --> 01:14:03,640
know, just exactly how
fundamental it is.

1336
01:14:03,640 --> 01:14:06,400
And like you said, when people
are going to war and they have

1337
01:14:06,760 --> 01:14:09,920
every oz that's in their bag is
accounted for and every, every

1338
01:14:09,920 --> 01:14:12,560
drop of weight that you carry,
you know, is the difference

1339
01:14:12,560 --> 01:14:15,800
being able to, you know, keep on
going or, or, or not be able to,

1340
01:14:16,160 --> 01:14:19,080
you know, that you want to be as
resourceful and as, you know,

1341
01:14:19,280 --> 01:14:22,760
it's, it's as, as efficient as
possible.

1342
01:14:23,080 --> 01:14:25,680
And this is then this is really,
really, really, really beautiful

1343
01:14:25,680 --> 01:14:30,040
and really, really valuable.
So you know, I, I, I hope, I

1344
01:14:30,040 --> 01:14:33,440
wish you, I wish a ton of ton of
attack on a ton of good luck,

1345
01:14:34,160 --> 01:14:37,040
Kazakh vehmat to keep, you know,
to keep strong and to keep going

1346
01:14:37,040 --> 01:14:41,920
forward and, and to keep to keep
tapping into that, into that

1347
01:14:41,960 --> 01:14:46,960
positive energy of, of community
and family and, and pursuit and

1348
01:14:46,960 --> 01:14:50,680
pursuit for the sake of meaning
and purpose as opposed to, you

1349
01:14:50,680 --> 01:14:53,800
know, for ego, the bottom line,
or, you know, whatever else

1350
01:14:53,800 --> 01:14:57,280
that, you know, kind of taints
our taints our otherwise pure

1351
01:14:57,280 --> 01:15:00,240
motives.
So thank you so, so much for

1352
01:15:00,240 --> 01:15:01,480
taking the time.
This is so much fun.

1353
01:15:02,320 --> 01:15:06,400
Thank you, God bless you from
Israel and Shalu of Shalom you

1354
01:15:06,440 --> 01:15:08,000
should.
Be in touch and lots of luck.

1355
01:15:08,000 --> 01:15:10,320
Lots of Osaka.
Pray for the peace of Jerusalem.

1356
01:15:11,040 --> 01:15:13,000
Paying for priests, paying.
Praying for peace.

1357
01:15:13,320 --> 01:15:14,880
Take care.
Thank you so much for doing

1358
01:15:14,880 --> 01:15:15,760
this.
Talk to you soon.

1359
01:15:16,120 --> 01:15:16,280
Bye.